Atul Sabharwal, Co-founder & CEO The customers’ shopping journey is split across multiple channels—brick and mortar retail shops, e-tailing, mail orders and more. As a result of this, retailers are struggling to connect with highly fragmented and unpredictable consumer behaviors in the fast-paced multi-channel retail environment. Merchandising and marketing functions are becoming increasingly important and this is where Snipp, a DC-based company, steps in.
The company offers an incentive marketing technology platform that enables brands and retailers to drive customer engagement and purchase. Snipp offers its clients a comprehensive suite of solutions including receipt processing, loyalty, rebates, contests and promotions, rewards, mobile messaging, data analytics and more.
“We provide state-of-the-art services which include campaign conceptualization, rules and legal, design, execution, rewards provisioning and fulfillment to strengthen the relationship between the brand and the customer,” begins Atul Sabharwal, Co-founder and CEO, Snipp.
Snipp’s SnippCheck is a unique mobile-based receipt processing solution that allows creation of sophisticated purchase-based promotions. It is integrated with all the other solutions offered by Snipp and can be also be easily integrated into third-party apps via its APIs.
Complementing SnippCheck is SnippLoyalty, its loyalty solution that allows clients to establish lasting relationships with their consumers. The loyalty platform includes value-added rewards, real-time POS integrations, and engages consumers over a variety of social channels like Facebook and Twitter.
Most pertinently, Snipp’s loyalty platform is pre-integrated with its receipt processing solution, providing an effective solution for multi-channel brands for loyalty and other purchase based programs. Previously, such brands had to rely on code-on-pack or other cumbersome solutions to execute such programs.
Snipp’s goal is to enable retailers to incentivize their consumers to actively participate in promotion channels of their favourite brands. Not only will this program drive engagement and sales by offering rewards, but the unique receipt processing component of the platform enables data analysis of the demographic purchasing patterns of consumers, thus informing strategy and enabling retailers to modify their products or promotional channels.
We provide state-of-the-art services which include campaign conceptualization, rules and legal, design, execution, rewards provisioning and fulfillment to strengthen the relationship between the brand and the customer
The company’s SnippWin platform allows its clients to easily launch enticing contest programs such as sweepstakes, instant wins, sampling, coupon rewards and photo contest. Similarly, Snipp enables clients to conduct rebates through digital channels such as mobile messaging and cross-device microsite access.
In the case of Kellogg’s, one of the leading CPG companies, Snipp has helped re-define how members engage with their well-known loyalty program, Kellogg’s Family Rewards, by implementing the latest innovations in marketing technology. Kellogg’s Family Rewards strived over the years to overcome key challenges, such as eliminating cumbersome on-pack codes and being able to track purchases. Snipp’s solution was to replace the code-on-pack entry requirement with Snipp’s receipt processing technology, where consumers could simply snap a picture of their receipt and upload it to earn loyalty points.
“These types of implementations have led to increased customer satisfaction and higher quality of engagement and knowledge about a brands customer. With the improved analytical capability, clients can not only get a deeper understanding of their end customers shopping habits and how they vary by retailer but also for the first time in the history of advertising, brands can actually understand the effectiveness of their ad spend to drive sales by retailer",” claims Sabharwal.
For the future, Snipp is aiming at improving its marketing technology platform through more innovative mobile applications for faster services deliveries. “We want to continuously improve our promotion strategies to ensure better data measurement for all brands so that the promotion activities can be done in a more intelligent manner,” concludes Sabharwal.
