retailciooutlook
| | 6 August 2018retailciooutlook.comCIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.AUGUST - 2018Contact Us:Phone:510 230 0396Fax:510-894-8405Email:editor@retailciooutlook.comsales@retailciooutlook.commarketing@retailciooutlook.com August - 2018, volume 03 - 05 Published by ValleyMedia, Inc. To subscribe to Retail CIO OutlookVisit www.retailciooutlook.comManaging EditorKatie WilliamEditorial StaffSalesAaron PierceJoshua ParkerKenneth ThomasAva GarciaJustin SmithPooja RayVisualizerAjay K DasIssac GeorgeRETAIL KIOSK SPECIALAllen Jacksonallen@retailciooutlook.comEditorialKatie WilliamManaging Editoreditor@retailciooutlook.comCustomer experience has time and again been a vital element of the retail industry. It invariably builds the foundation upon which retail solution providers deliver their expertise to obtain quantifiable value out of customer engagements. In a quest to enhance the customer experience, the competition between brick-and-mortar stores and online retail portals has skyrocketed in recent years. As a result, retailers are turning to self-service kiosks, aiming to bridge the gap between brick-and-mortar establishments and online stores. These advancements have tipped the retail kiosk market to grow substantially with a net worth of $30.53 billion by 2023 from the current evaluation of $20.37 billion. Disparate practices and trends such as restaurant billing services, inquiry portals, and self-checkout terminals, collectively contribute to the upsurge of the retail kiosk marketplace, empowering the industry to deliver effective customer engagement. For consumers, retail kiosks have paved the way for convenient transactions, be it obtaining information or completing a purchase or procuring tickets and tokens for a particular service. Kiosks not only speed up the engagement between a retailer and a consumer but also improve customer experiences by reducing the queues at inquiry desks. The remote accessibility provisioned through such establishments allows retailers to leverage technologies such as artificial intelligence (AI) and blockchain to selectively deploy marketing campaigns while ensuring greater transparency of the transactions occurring at multiple terminals. Moreover, some of the self-service kiosks allow retailers to advertise their newer products and services, without directly engaging with consumers. Solution providers, on the other hand, benefit from the intuitive interfaces to deploy customer engagement services directly at the fingertips of users.In order to shed light on such promising retail kiosk solutions, the editorial board of Retail CIO Outlook has identified vendors that can strengthen retail operations. In our assessment, we recognized a vendor's capability to fulfill the need for cost-effective and efficient retail kiosk solutions that add value to the landscape.Let us know your thoughts.Enhancing Customer Experience with Self-Service Kiosks*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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