Batteries Plus Poised for Expansion Because of Essential Demand for...
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Batteries Plus Poised for Expansion Because of Essential Demand for Batteries, Lights, and Repairs

By: Retail CIO Outlook | Friday, September 18, 2020

Regarding the ongoing pandemic and the ever-increasing demand for essential products that fill consumers' immediate needs, one national specialty retailer is experiencing unprecedented growth.

HARTLAND, Wis: Batteries Plus, the nation's most significant and fastest-growing battery, key fob, light bulb, and repair franchise, has generated 12 new franchise agreements in 2020 and is assigned to sign over 20 new franchise agreements by the end of 2020.

Batteries Plus businesses throughout the country have remained open to helping individuals, communities, and organizations keep their devices and electronic equipment (including laptops, hearing aids, medical devices like infusion pumps, monitors, carts on wheels, and more) running smoothly as possible. The business's needs-based nature provided reliable income to franchisees and resulted in the brand's best sales and comp growth month on record in the 30-plus year history of Batteries Plus. Part of the specialty retailer's recent development includes its biggest multi-unit deal to open four locations throughout the Boise and Western, Idaho.

"At the outset of the pandemic, we braced for the impact on the retail sector but are extremely pleased to see our performance remain stable with double-digit growth in e-commerce," says Scott Williams, CEO of Batteries Plus. "It's been a steady upward climb with strong numbers starting mid-to-late April with July being our best July ever and our 8th best sales month in company history. The dedication and grit our franchise stores have shown throughout this tough economic time has been impressive and now new candidates are taking notice of our strong business model."

While the brand's core offerings are radical to people's lives and are built on multi-billion-dollar industries, the pandemic realities shined a brighter light on the Batteries Pluses franchise opportunity value.

The COVID-19 impacts, which leads to the instant offering of contact-less curbside delivery, included increasing the remote workforce, first-responders, and hospitals in requirement of reliable batteries, virtual learning, consumers boosting up outdoor toys (RV cars and boats), and Smart Home technology. Numerous franchisees of the 723-unit, Omni-channel retailer had to add the staff and expand hours to meet the requirement throughout this year.

"As customer behavior shifts, a quick-service retail model will remain prominent and a nonnegotiable," says Joe Malmuth, Managing Director of Franchise Development. "Batteries Plus was proactive and has a plan for the 'next normal,' retail environment. Our new franchise owners are eager to be a part of the solution-driven based business concept that always places customer satisfaction at the top."

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