Centennial Breaks the Barrier Between Brick-and-Mortar and Online...

Centennial Breaks the Barrier Between Brick-and-Mortar and Online Shopping

By: Retail CIO Outlook | Friday, September 18, 2020

Real estate investment firm to use the first-to-market e-Commerce platform from Adeptmind.

FREMONT, CA: Centennial is a real estate investment firm with a national portfolio of shopping, dining, entertainment, and mixed-use destinations, announced today it had selected Adeptmind, a leading technology company specializing in artificial intelligence and e-commerce applications, to build a unique omni-channel shopping platform for each of Centennials shopping centers nationwide. The platform, New Shop Now, is a first in the U.S. market and will allow customers to search the entire inventory of stores in their local Centennial mall via Centennials’ existing property websites. Shoppers can decide if they prefer to use the tool to purchase online, request curbside delivery, or pre-plan their physical visit.

“Centennial has earned a reputation as a thought leader in our industry, and our relationship with Adeptmind is yet another display of our innovative nature,” said Steven Levin, Centennial CEO. “COVID-19 changed the way the world shops, but it really only accelerated the kinds of changes that have been needed for some time. Retail isn’t about brick-and-mortar vs. online shopping; it is about the seamless convergence of these two channels in a way that makes sense for the consumer. At Centennial, that’s what our new Shop Now! program “and our partnership with Adeptmind” will accomplish.”

Centennials’ new e-commerce capabilities are an extended version of the Retail to Go program the developer initiated during COVID-19 closures in the first half of 2020. The overwhelmingly positive reaction to the program’s simple curbside delivery offering said Centennial management all it needed to know: To thrive, shopping centers must adapt and meet customers where they want to be completed. Collaboratively, the creative minds at Centennial and Adeptmind created a new kind of experience, one where e-commerce complements local shopping and offers customers a range of options they did not have before.

“At Adeptmind, our objective is to create a new dimension for today’s traditional brick-and-mortar shopping centers, adding an expansive digital marketplace that brings all of the centers products, restaurant offerings and services together through a single online interface,” said Jesse Michael, Managing Director, Adeptmind. “The Adeptmind platform will enable Centennial to provide a digital marketplace that is specific to each of its individual shopping centers, and one that is complementary to them rather than competitive. The new platform, being introduced for the first time in the United States by Centennial, will be a retail game-changer for brick-and-mortar shopping centers and provide the shopping options todays local shoppers demand.”

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