CNMI signs partnership deal with NuORDER that will influence the evolving designers' platform.
FREMONT, CA: In keeping with one of its calculated pillars, the unremitting backing to the young generations of talented fashion designers, Camera Nazionale Della Moda Italiana is eager to reveal new creativity developed from the partnership with Los Angeles-based technology organization NuORDER. The company is a global, leading wholesale e-commerce platform that connects more than 2,000 brands and 500,000 retailers.
NuORDER will influence the evolving designers' platform that includes exciting up and coming designers nominated by the Italian Fashion Chamber, beginning from September 2020. For two seasons, these brands will get free access to the B2B-platform and have the chance to utilize NuORDERs market-leading showcases like digital catalogues, line sheets, 360 imagery and Virtual Showroom to give a boost to their wholesale business.
With this project, CNMI has confirmed its specific attention to the endorsement and promotion of forthcoming fashion brands. It will not only give them international visibility but also provide them with concrete solutions that will expand their commercial presence. In keeping with this tactical approach, last year, for instance, CNMI picked 13 Made in Italy brands that had the opportunity to display and sell their compilations at a travelling pop-up shop at the Hyunday department stores across Korea.
According to CNMI President Carlo Capasa, "I really want to thank NuORDER for the incredible opportunity they are giving to real talents of the Made in Italy scene. Now, more than ever, I think it's crucial for brands to have all the tools to be competitive on the international scene." "We are going through a pretty complicated, challenging moment for the fashion industry and knowing that a leading company like NuORDER is aware of the needs of the emerging designers is a very positive sign which makes me feel even more optimistic about the future of our Made In Italy industry and of Milan as a capital of fashion and luxury."
"In such a challenging moment for the fashion industry, we are happy to team up with Camera Nazionale della Moda to develop this partnership aimed at supporting and promoting the business of emerging labels." says NuORDER co-Founder and Co-Chief Executive Officer Health Wells. "I think that this pandemic which has shaken the world has really shown us how technology is an essential force for constructive change and progress. Being at the forefront of innovation, we deeply feel the responsibility to share our achievements and offer our strong support to next generations of talents."