Do Sustainable Fashion Matters? Read These 3 Trends
retailciooutlook

Do Sustainable Fashion Matters? Read These 3 Trends

By Retail CIO Outlook | Wednesday, February 12, 2020

Fashion is ever-changing, and for being sustainable, one has to cling to the same old fashion, which no one wants. Here are a few trends that are likely to drive sustainable fashion today

FREMONT, CA: World's second-largest contributor to pollution is the fashion industry. Ethical commitments have just become an expectation for brands, but many in the industry are wondering if customers are willing to put their money for the worth.

Fashion is ever-changing, and for being sustainable, one has to cling to the same old fashion which no one wants. Here are a few trends that are likely to drive sustainable fashion today:

Headache for Unsold Items

Luxury brands face difficulty to end the cycle of their products, as a result of which many such products go unsold. Some high street brands remove their labels from the unsold clothes and sell the items at a comparatively lower cost while some brands give them away to charities using platforms like Globechain. It surely hurts luxury brands to remove the labels and levy heavy discounts on the products. Instead, some choose to burn unsold items.

Ignorance of Supply Chain

No retailers or brands want to continue their deals with such a supplier or manufacturer who is discovered to be a major polluter. After a few disasters that the world witnessed because of feigning ignorance of the supply chain, consumers now have a higher expectation that Western companies will have a better understanding of their supply chain. The best way to know a supply chain is to see it with one’s own eyes, i.e. going to the factories and meeting the people who actually sew the cloths that a brand puts its label.

Demands of Consumers

Besides demanding for sustainably made clothes and ethical working conditions, people also want them at low prices. Sustainable products are by default costlier as the organic cotton is around 30 percent more expensive than stuff covered in pesticides. While some consumers do not hesitate to buy these expensive products and give a green message, most prioritize the style and fashion with sustainability as a pleasing addition.

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