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The business was drawn to Brooklyn Dumpling Shop’s unique concept that reimagines dumplings in 32 unique assortments along with the up-to-date restaurant technology innovation.Dan Rowe, CEO
FREMONT, CA: Fransmart, the industry-leading franchise development firm, announced it would formally represent Brooklyn Dumpling Shop, the soon-to-open, 24/7 quick-service eatery serving artistic, flavor-packed dumplings with hands-free technology, in its international franchising endeavors.
The restaurant’s flagship location is starting in Manhattans East Village this December. The business was drawn to Brooklyn Dumpling Shop’s unique concept that reimagines dumplings in 32 unique assortments along with the up-to-date restaurant technology innovation.
“This is all about disruption,” said Stratis Morfogen, Co-founder, Brooklyn Dumpling Shop. “Disrupting the QSR industry, disrupting traditional kitchen operations, disrupting traditional 30 percent payrolls and bringing back the greatest product distribution machine ever created, the Automat. We believe we have created the Tesla of automats, all controlled from your smartphone. I’m excited to show the world our revolutionary new QSR from the 100% contactless drive-thru, to our guests’ relationship with our Automat. Grow big and grow fast. That is the ethos of our partnership with Fransmart led by Dan Rowe.”
Brooklyn Dumpling Shop will bring the Automat of past times into the 21st Century. The advanced QSR will have a Dumpling Lab in the forward-facing window with the restaurant’s dumpling making apparatus for all to see. Guests can place an order on their phone or through one of the restaurant’s touchless POS kiosks. When a visitor’s order is ready, the customer will receive a text notification to get their special delivery from a marked locker that will open automatically once the customer scans their barcode. Vaults storing hot food will be red-lit, demonstrating its 100 degrees, chilled lockers will be blue-lit and 28 degrees and auburn lit lockers will designate ones at room temperature. This instance will offer an experience that is zero human contact from start to finish.
“I have never seen anything like Brooklyn Dumpling Shop. Once customers try it, they will be hooked,” said Dan Rowe, CEO, Fransmart. “This is the right concept at the right time ‘high volume, small footprint, tech-forward, fully co-packed menu built for speed, accuracy and incredible taste.’ The contactless format is the solution to the biggest problem the restaurant industry is currently facing. It is perfect for franchising and we already have prospects who want to open locations in airports and the largest malls in the country. There will be 1,000 locations across North America and in the top 25 mass gathering areas around the world.”
In partnership with Fransmart, the franchise development firm responsible for the explosive growth of iconic brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill, Brooklyn Dumpling Shop will look for skilled multi-unit foodservice operators to advance franchise territories in top markets across the globe.
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