While thousands of factors can be held responsible for actively contributing to the growth in sales, technological developments over the years have worked on making purchases easier for their consumers.
FREMONT, CA: Even after the benefits of easy-to-use and innovative technologies, which provide multiple opportunities to consumers and online retailers, the majority of consumers still look for the in-store experience. The in-store experience allows them to select and scan through everything they want to buy first-hand. Starting from self-checkout to a never-ending aisle and digital signage, retailers can leverage the retail kiosks to keep growing alongside bridging the gap between brick and mortar and e-commerce platforms.
There are a few methods through which the brick and mortar retailers are utilizing their retail kiosks for work:
Self-checkout kiosks are the most popular form of retail kiosk solutions that have been accelerating the grocery shopping checkout method for decades. While shopping in-store, customers get to browse the aisles and make use of the self-checkout kiosk to check out once they are done shopping instantly. Self-checkout kiosks that are designed with multiple payment options, like cash, credit, or debit cards, allow the shoppers to immediately scan and pay for the items that they have selected. Such kinds of kiosks also let the store associates help with customer service, who were previously in-charge of operating cash registers.
Usually, a significant competitive benefit that online retailers carry is an endless amount of space to showcase inventory. Where brick-and-mortar retailers are restricted to four walls of the store, the online retailers get to showcase a vast offering with their space. It is built to improve the brick-and-mortar retailer's in-store items and lend a hand in alleviating the disparity. Shoppers get to browse the physical inventory of the retailer while shopping in-store, and also utilize the endless aisle kiosk to explore added styles, sizes, and more on the website. By allowing the shoppers to buy their desiring online, retailers will be able to retain lower inventory quantities and better in-store product range.
Digital signage helps retailers to create engaging content to attract shoppers to their brick-and-mortar stores. Digital signage tends to be either static or interactive accordingly to the requirements of the retailer, placed anywhere at the store, or as a window display. The tech improves the in-store experience of the shopper and acts as an advertising platform as well.