Infor announced the launch of Infor Loyalty, the product which is a part of Infor Retail Converged Commerce Suite of solutions. Infor is a leading business cloud software provider specialized in the industry. The new suite is powered by CrowdTwist, a New York-based company that offers loyalty and engagement solution for retailers. Infor Loyalty will provide dynamic capabilities to better track consumer purchases, survey activity, and social media mentions. Through personalized communications, authentic experiences, and relevant promotions, retailers can build a meaningful connection with their consumers. The new collaboration is expected to give the consumer the ability to drive consumer loyalty through multi-channel data capture and engagement.
With the influence of CrowdTwist solution integration, Infor consumers will gain benefits from higher purchase frequency, increased in-store traffic, and greater customer lifetime value. Infor Loyalty will deliver an omnichannel loyalty and engagement platform that can be used to reach customers at all points of interaction and spend. Users will get access to fresh first-party data across all channels, including store, mobile, social, and web, which can be used to provide personalized buying experience. Furthermore, the Infor Loyalty offers prominent data analytics capabilities that include engagement tracks, next most likely to purchase, lookalike modeling, and retention and attrition modeling. Infor loyalty is a part of Infor Converged Commerce suite that includes every assistances a retailer needs to provide unified, user-friendly consumer experiences in-store, online, and everywhere in between, everything on one modern platform, supported by one of the biggest global supply chain networks.
Retailers are empowered by Infor Converged Commerce to surpass consumer expectations in the current digital world, with customer-centric profile views, real-time inventory visibility, flexible options for fulfillment and delivery, and endless aisle shopping. Over the past 24 months, Infor has invested massively in retail technology and converged commerce. It has partnered with various retailers and solution providers including accelerating its R&D. Using the suite’s unique capabilities, retailers will have access to new generation shoppers. Infor strengthened its position in the market by adding loyalty and engagement solution to its Converged Commerce suite of products. The collaboration of CrowdTwist and Infor aims to revolutionize retail technology.