ManoMano Raises $139 Million to Expand its E-commerce Platform
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ManoMano Raises $139 Million to Expand its E-commerce Platform

By Retail CIO Outlook | Tuesday, February 04, 2020

ManoMano is a specialized platform for DIY home improvement, offering the kind of personalized support that is not normally available while online shopping and which is often crucial for DIY projects.

FREMONT, CA: ManoMano, an ecommerce startup based in France, raised $139 million in its Series E round of financing, which was led by Singapore’s Temasek Holdings. Other investors included General Atlantic, Eurazeo, Piton Capital, Bpifrance, and Kismet Holdings.

The French startup, founded in 2013 by Philippe de Chanville and Christian Raisson, is an online marketplace for DIY, home improvement and gardening products. The company grew its market share by half in 2019, reaching a gross merchandise value of $600 million. It expanded to international markets such as the UK, Spain, Germany, and Italy, which accounts for one-third of the company’s total sales. The company plans to hire 200 more employees in Barcelona and Bordeaux and to expand their network certified Manodvisors with the new funding.

According to co-founders Philippe de Chanville and Christian Raisson, “We are reimagining the standards of specialized DIY, home improvement, and gardening at a European scale. We have to move very fast to beat traditional players and e-commerce giants. To allow each of our markets to follow the success of our French business, it is essential that we adapt to each European market, by creating the best local offer in each country, building active communities and developing innovative services.”

What makes ManoMano ecommerce platform stands out from larger, generalized e-commerce platforms is that it allows customers to chat with Manodvisor anytime on the ManoMano platform, where certified experts and community enthusiasts provide advice on DIY home improvement projects. Customers had one million conversations with Manodvisor last year.

The company now offers Mano Fulfillment service, a logistic service that with Manodvisor anytime on the ManoMano platform, where certified experts and community enthusiasts provide advice on DIY home improvement projects. Customers had one million conversations with Manodvisor last year.

The company now offers Mano Fulfillment service, a logistic service that works directly with third-party retailers. ManoMano Pro, another new service, targets professional customers who generally place large orders, and this service contributes to 10% of sales in France.

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