Must-Have Features for an Ecommerce Platform
retailciooutlook

Must-Have Features for an Ecommerce Platform

By Retail CIO Outlook | Wednesday, June 05, 2019

FREMONT, CA: E-commerce platforms are progressing at a rapid pace. According to a study, e-commerce has a share of almost 12 percent of the total retail sales in the world in 2018. The trend is going to carry on over the foreseeable future. Even though many companies are looking to go online, the budget sometimes becomes a constraint. Customizable e-commerce platforms that offer pre-made essential features can save the companies a lot of effort and money. The company should carefully consider the features and choose must-haves while building their online stores.

A vital feature for any e-commerce platform should be cross-device compatibility. A significant number of buyers are smartphone users, and the chances that a buyer will buy something from a particular e-commerce platform dramatically depends on the user interface the platform has on smartphone browsers. Hence, a mobile-friendly site is a must-have.  Along with a flawless display, e-commerce sites should have robust security features. The company should look to include measures to protect the sensitive payment related and other data of the customers. Two-Factor Authentication (2FA) should be a necessary part as it ensures a secure login process for consumers and safeguards privacy.

Blogs appeal to customers. Companies should cash in this aspect and produce blog-posts regularly. Bloging is a captivating way to build a constructive rapport with customers, giving them insights about the products and services to garner more traffic by employing enhanced SEO. Additionally, customer feedback using the star rating system and reviews on products are essential features that optimize the value of e-commerce platforms.

Consumers eagerly await to get their hands on their buy. Online delivery systems take time to deliver the goods, although the delay has reduced substantially. An additional option of Buy Online, Pick Up in Store (BOPIS) allows customers to personally pick up ordered products from stores, thereby reducing the complexity.

The competition in the market is challenging, and it is essential that companies explore options and features available for e-commerce sites that can help them gain and retain customers.

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