Will eRetailers be able to Safeguard Customer Data this Holiday...
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Will eRetailers be able to Safeguard Customer Data this Holiday Season?

By Retail CIO Outlook | Monday, November 25, 2019

The holiday season is soon approaching, and retailers need to be on the lookout for hacking and other cyber fraud. How will retailers safeguard the customers’ data and the company’s privacy?

FREMONT, CA: Whenever it comes to shopping, most of the people prefer e-stores as it is the most convenient option. However, online shopping also poses risks for customers who depend on access and convenience. As the holiday season is approaching, the first concern that comes into the mind of retailers is how to serve customers’ demand for accessibility without risking the customers and the company. It depends on the retailers on how to shield their clients’ data privacy. However, this is not easy work.

Retail companies and firms are the most appealing targets for data theft because of the vast amount of credit card information they possess. Hackers keep looking for the opportunity to exploit unrestricted remote access techniques that turn them from external intruders to privileged insiders, enabling them to have access to pertinent information and systems.

The following are three solutions for retail enterprises for mitigating risks.

1. Applying tokenization, data-centric encryption, and multi-factor authentication

Two-factor authentication raises the standard of password protection by connecting the account to the devices. These security measures assist the companies in protecting delicate information and simultaneously sustain usability. Enterprises that offer these services for their customers act as an additional roadblock to hackers. Even if a fraudster manages to guess the username and password, two-factor authentication will need a code that will appear only on the mobile phone. 

2. Leverage a third-party service to offer external support and advice

This kind of pain point enables the organization to engage the web development company for maintenance work. Software management enterprises make sure that the websites stay upgraded with software and service updates along with added security. In case the original web developer does not provide this

kind of service, other development enterprises can step in to offer outsourced support. Based on the budget and the security level the website requires, a monthly fee for security upkeep might end up being a less price to pay in contrast to the cost of a cyberattack.

3. Advance input fields with CAPTCHA or form validation

Input fields allow the fraudsters to inject harmful code where the majority of people will type harmless text.

For protecting the website from this type of attack, form validation can be installed, which rejects harmful code. Another generally applied solution is CAPTCHA that uses questions about identifying characters or pictures to assist in distinguishing human users from bots that may be utilized to attack the website.

The above solutions can provide a starting point towards a much safer website and a stronger business.   

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