AUGMENTED REALITY Archives | Retail CIO Outlook
augmented reality

What are Some Game-Changers that Retailers can Embrace in the 2018 E-commerce Market?
Retailciooutlook >> cxoinsights

Dara Meath, Vice President - Information Technology, The Camuto Group

Today Ecommerce has gone beyond the tradition of buying goods online without purpose. Merchants have to master how consumers shopping online by presenting the same visual dynamic, personal experience and simplicity of being in-store. As brick and...

The Changing Face of Retail Shopping with Augmented Reality
Retailciooutlook >> news

With the invasion of technology, using Artificial Intelligence, IoT retail shopping has become fun. Customers do not have to visit shops and check whether they are ‘open’ or ‘closed’. Today, a smartphone functions as a...

How VR and AR Technologies are Redefining Business
Retailciooutlook >> news

Virtual Reality (VR) and Augmented Reality (AR) play an instrumental role in improving purchasing experiences through enhanced self-service capabilities. By integrating the speech enablement with the natural language processing (NLP) engines, the...

The New Value Case for Mobile Apps: A Foundation for Immersive Commerce
Retailciooutlook >> cxoinsights

Dave Nickens, Mobile Director,

Over the last several years there has been much debate around Mobile Apps. Should we have one? What level of investment should we make? For this discussion, let’s focus on native apps, consumer expectations, and the intersection of emerging...

The Digital Retail Tools of the Future
Retailciooutlook >> cxoinsights

Marc Biosi, Global Director, Sitel

From personalized emails prompting me to purchase items I’ve reviewed to ads popping up in my social media feeds, retailers are using every tool they can to reach and engage with today’s consumers. Among this digital...

Leveraging Technology to Enhance Guest Experience
Retailciooutlook >> cxoinsights

Kathy Tan Mayor, SVP & CMO, Carnival Cruise Line

Technology gives us marketers degrees of freedom to not only do things better, but also do better things. In pursuit of elevated customer paths to purchase guest experiences, it’s a very exciting time to be a marketer, especially in the...

Role of Augmented Reality in Retail
Retailciooutlook >> cxoinsights

By Rekha (Sasirekha) Ramesh, SVP, Global Head of IT & Digital Strategy, Daymon Worldwide

The success of Pokémon Go brought Augmented Reality to the center stage and provided retailers a platform to reach its consumers in many creative ways. With the prediction of $105 billion dollars’ investments expected in augmented...

Top 6 Retail Analytics Trends of 2017
Retailciooutlook >> cxoinsights

Jeff Huckaby, Segment Director, Retail and Consumer Goods, Tableau Software [NASDAQ: DATA]

Business intelligence norms are evolving across the retail industry, and leading retailers are prioritizing analytics initiatives as a result. More retail and consumer-goods companies are opening up their data to executives and front-line...

CX Strategies: A Shot In The Dark?
Retailciooutlook >> cxoinsights

Waves Mowatt-Kane, Director, Customer Experience, Amtrak

When trying to hit a target, the mantra is often “Ready, Aim, Fire.” But, in business, how do you know whether you have the right target in your sights? Discovering the right target can be more important than hitting the wrong one....

Top Retail Trends to Watch in 2016
Retailciooutlook >> cxoinsights

Justin Honaman, VP & GM, PRGX

Amazon did not take over the entire Retail world. Apple Pay did not eliminate the cash equation in retail stores. Drones are not yet delivering product to our homes. Most CMO’s did not become CIO’s and it doesn’t look like the IT...

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