CRM Archives | Retail CIO Outlook

Better Performance Through Insight: How Technology Can Get You From 80/20 to 20/80
Retailciooutlook >> cxoinsights

Nick Fischer, Senior Vice President & CFO, Betteridge

Several key ingredients contribute to your success in implementing a performance management infrastructure and achieving sustained, profitable growth. First, establishing measurable performance goals and priority objectives with clear milestones...

Four Reasons Why CRM Is an Asset
Retailciooutlook >> news

Customer Relationship Management (CRM) increases customer satisfaction, reduces costs and helps in leveraging the organization’s performance in the marketplace. CRM software helps in managing relationships with individual clients to be...

Adopting AI Technologies in Retail
Retailciooutlook >> news

Artificial Intelligence (AI) and Machine Learning (ML) have the potential to shape the future better than any other innovation today. Businesses that have not recognized AI will find themselves feeling left behind soon. AI and ML seemed like...

Technological Trends That Will Reshape Retail in 2018
Retailciooutlook >> news

The Retail industry has been one of the fastest industries to adapt quickly to the evolving innovations. All major retail firms are adopting the new retail tech trends in order not to get left behind. 1.    Personalization tops...

The Changing Paradigm of Retail CRM
Retailciooutlook >> cxoinsights

Ben Eason, SVP, Client Development Conversant, Epsilon

You started as a Director at Coolsavings in 2000, and since then, have taken on various leadership positions in the Marketing and Advertising space. Today, you function as a Senior Vice President of Client Development at Conversant. Could you...

The Evolution of Customer Relationship Management
Retailciooutlook >> news

Progressive customer relationships are vital for the growth and success of an organization. Customer loyalty is a key driver of profitability and understanding customers' requirements is fundamental to business success. For years, the...

Choosing the Best CRM for a Manufacturer
Retailciooutlook >> news

Though CRM’s have become the new buzzword for companies, manufacturers aren’t seeing it as a utility for businesses because they believe that their revenues are from existing customers or repeat sales. For them, a CRM is nothing but an...

Leveraging the Combined Force of CRM and Marketing Automation
Retailciooutlook >> news

The CRM and marketing automation platforms (MAPs) have become the key drivers of successful marketing and sales campaigns. The cost-effective, tailored, and automated features of CRM have enabled its application in areas beyond marketing and sales...

George P Johnson: Creating Undying Consumer Experience
Retailciooutlook >> cxoinsights

Scott Kellner, VP, Marketing, George P. Johnson Experience Marketing

Can you give us an overview of marketing automation? When I came to marketing automation world, few companies provided marketing automation software platform within their marketing organization. Businesses still looked at it as an e-mail...

The Transformative Role of Software for Payments: Synergies, Opportunities and the Retail Experience
Retailciooutlook >> cxoinsights

Amy Zirkle, Ex Vice President, Industry Affairs, Electronic Transactions Association

There are few industries yet untouched by the tidal wave of technological innovation. Where there is a product to be developed or a service to be delivered, technology is rapidly transforming its related workflows, supply chains, and...

Benefits of Integrating CRM and ERP in a Single Platform
Retailciooutlook >> news

In today’s market the customer touch points are spread across multiple channels and platforms, thus companies often miss out on crucial data and are prevented from providing a personalized experience to the customers. Most businesses use CRM...

Blockchain: The Future of CRM
Retailciooutlook >> news

Today every organization needs to get a 360-degree view of their customer to deliver relevant experiences. However, in today’s era of advanced CRM, customers refuse to share sensitive data due to security risks and other threats. There are...

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform
Retailciooutlook >> cxoinsights

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

Leveraging Gamification into CRM
Retailciooutlook >> news

Gamification is one of the recent trends introduced to bring innovation and enhance productivity in a working environment, especially in customer relationship management (CRM). Gamification is an interesting take on developing a long-term...

The Changing Nature of Retail Ecosystem
Retailciooutlook >> cxoinsights

Jason Goldberg, SVP Commerce & Content Practice, SapientRazorfis

I came to retail at a time when the retail landscape was dramatically changing. At the time, computer city superstore was the first big box concept for technology. But the interesting part was that the retailers only sold B2B technology in a...

Deploying AI in B2B Marketing
Retailciooutlook >> news

Artificial intelligence (AI) has played a major role in B2C relationships over the years. There are several apps that range from the electronic goods to the fraud detection systems deployed across many commercial establishments. The recent...

Technology: Building a Competitive Advantage in Logistics
Retailciooutlook >> cxoinsights

Suheb Siddiqui, Managing Director, PwC

In his economic theory magnum opus, Wealth of Nations, Adam Smith says, “Wherever there is great property, there is great inequality.” That advice may be 240 years old, but it is good counsel for today’s logistics providers. The...

The Boundaries have Vanished
Retailciooutlook >> cxoinsights

Michael Adams, VP of IT, MarineMax

A new world order has slowly evolved, leaving many corporate technology teams unprepared to adapt to the critical new responsibilities they manage. The “Digital World” that exists today is every bit as robust, engaging, and...

Rise of the Machine: AI Will Change CRM and How You Engage Your Customers Forever
Retailciooutlook >> cxoinsights

Dr. Volker G. Hildebrand, Global VP, SAP Hybris

For many years, computers could play mathematical games like chess and the sheer computing horsepower was the key to their success. Last year, for the first time ever, a computer was able to play the complex board game of Go and win!...

The Face of Retail in the Digital Era
Retailciooutlook >> cxoinsights

Nate Kredich, COO, PIRCH

Getting the Act Right It’s critical, especially in a business like ours which is several parts retail and several parts service. Our CRM allows us to target our marketing communications based upon the customer’s journey, whether...

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