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A Futuristic Approach for the Growth of E-Commerce
Retailciooutlook >> news

Major tech companies like Google and Facebook invest a lot of their time and expenses in the development of their algorithms, for improving their SEO and selling strategies. SEO trends are ever-evolving, and it demands that all e-commerce...

Face as the New Data Point: The Good, Bad and the Ugly of Facial Recognition Technologies
Retailciooutlook >> cxoinsights

Riku Vassinen, Head of Digital Transformation, JWT Singapore

Although facial recognition technology has been around from 1960´s, it was again Apple who made this technology household name. After the launch of iPhone X, facial recognition opportunities have truly hit the mainstream. Besides locking...

Disrupting the Retail Customer Experience
Retailciooutlook >> cxoinsights

Hilary Hahn, VP, Customer Experience Innovation, Sykes Enterprises, Incorporated

My resistance was for good reason; instinctively I knew that once I acquiesced to the app, it would be too easy to search and find any retail item I was inclined to possess, at any hour, at a competitive price, and then with a click, BUY IT...

Remarkable Things Always Come in Threes
Retailciooutlook >> cxoinsights

Zerlina Jackson, Director of Web Experience, H&R Block

Bacon, lettuce, tomato. Rock, paper, scissors. Beyoncé, Michelle, Kelly. These are all amazing trios. But, if you’re into digital marketing, the new trifecta is data, technology, and experience. And just like any good trio, it is...

The Era of Voice-Aided Shopping is here
Retailciooutlook >> news

Voice assistants are providing retailers with an unparalleled opportunity as consumers have increasingly begun to use them for research purposes when they buy products online. The technology is transitioning to e-commerce from customer service. It...

The New Value Case for Mobile Apps: A Foundation for Immersive Commerce
Retailciooutlook >> cxoinsights

Dave Nickens, Mobile Director, Build.com

Over the last several years there has been much debate around Mobile Apps. Should we have one? What level of investment should we make? For this discussion, let’s focus on native apps, consumer expectations, and the intersection of emerging...

Journey from Intelligent Automation (IA) to Artificial Intelligence (AI)
Retailciooutlook >> cxoinsights

Sanjay Choubey, VP-IT, Briggs & Stratton

A leaders in business or IT, automation has always been understood as an approach to manage cost and increase operational efficiency, however recent advancement and improved approach of automation has introduced another decision factor about...

Retail Digital Convergence
Retailciooutlook >> cxoinsights

Ruben Martin, CEO & Co-founder, Quivers

Within the last 15 years, there have been a tremendous number of advancements to enhance the retail shopping experience. Of these improvements, those that stood out have created a simplified, quicker, and inexpensive way for consumers to...

Chatbots: Transforming Retail Sector
Retailciooutlook >> news

Communicate with their customers was through the email. However, today, retailers and brands have various mobile and online communication tools that are highly effective than ever before, which include text, video and voice chat, mobile messaging,...

Disruption of Retail to be a Reality with Virtual Reality
Retailciooutlook >> news

The immersive world of VR providing a convenient, enjoyable, and addictive shopping experience with the added advantage of being able “feel” things in the VR space could turn the tide for retail. With the price of...

Truly Autonomous AI Not Practical for Most Businesses
Retailciooutlook >> cxoinsights

Scott Horn, CMO, [24]7

On the heels of 2016’s announcements of Salesforce Einstein, Facebook Messenger chatbots and the new Partnership on AI launched by the biggest names in tech, many believe that Hollywood dreams of human-like machines will become reality this...

Why Artificial Intelligence Will Empower the CIO
Retailciooutlook >> cioviewpoint

Gregory B Morrison, SVP & CIO, Cox Enterprises

Since the dawn of mainframe computing, CIOs have marshaled troves of data—gathering, using and protecting information to advance the company’s strategic objectives. As technology evolves, so do our methods. The widespread digitization...

Rise of the CDO: The Great Mediator
Retailciooutlook >> cxoinsights

Hannah Datz, VP Retail North America, SAP Hybris

Every two years a new turn of phrase in retail tech becomes the hot button. Recent examples include “omni-channel,” “360-degree customer,” and “real-time.” As each has risen and declined in popular use, the...

Role of Augmented Reality in Retail
Retailciooutlook >> cxoinsights

By Rekha (Sasirekha) Ramesh, SVP, Global Head of IT & Digital Strategy, Daymon Worldwide

The success of Pokémon Go brought Augmented Reality to the center stage and provided retailers a platform to reach its consumers in many creative ways. With the prediction of $105 billion dollars’ investments expected in augmented...

State of Marketing in Existing Times: An Insight
Retailciooutlook >> cxoinsights

Katie Newman, CMO, Leo Burnett

1. What role does technology play in marketing in the modern era? Marketing is all about giving people a compelling reason to care about your brand. But we can’t make people care if they don’t know that our brand exists. Technology...

The Big Mistake Department Stores Make with Their Online Services
Retailciooutlook >> cxoinsights

Brad Bernstein, SVP of North American Sales, Nanorep

No question, the growth of e-commerce has completely changed the game for retail customer service. As more brick-and mortar companies look to make the move to providing an enriched online experience, they are trying to understand how to translate...

The Business Reality of Virtual Reality
Retailciooutlook >> cxoinsights

Vinod Subramanyam, AVP & Head - Digital Experiences at Brillio

For many in tech, 2016 was seen as “Year 0” for augmented and virtual reality (AR/VR). Facebook released the highly anticipated consumer version of their Oculus Rift VR headsets. Users downloaded Pokémon Go, the AR-based mobile...

The Digital Journey
Retailciooutlook >> cioviewpoint

Dan Adam, CIO, Extreme Networks [NasdaqGS-EXTR]

Integrating Data for 360-Degree View With increased competitive pressures on traditional brick and mortar retailers due to the rapidly growing online ecommerce channels, retailers must provide a high quality digital in-store experience to...

Latest E-commerce Trends Shaping Up
Retailciooutlook >> cxoinsights

Advait Kulkarni, IT Director, Cetera Financial Group

E-commerce these days has exploded many times, hitting new milestones and achieving numbers never seen. In the year 2014, sales hit a high of $1.3 trillion reaching almost $2 trillion by the end of 2016. By 2020, it is estimated that the...

Speed of Retail
Retailciooutlook >> cxoinsights

John O'Reilly, VP of Business Development, Aptaris

When consumers demand instant gratification, including fast delivery and information at their finger-tips, the speed of retail must be accelerated. Add the rapid technology upgrades every six months and retailers are facing a hyper-competitive...

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