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Better Performance Through Insight: How Technology Can Get You From 80/20 to 20/80
Retailciooutlook >> cxoinsights

Nick Fischer, Senior Vice President & CFO, Betteridge

Several key ingredients contribute to your success in implementing a performance management infrastructure and achieving sustained, profitable growth. First, establishing measurable performance goals and priority objectives with clear milestones...

Marketing Disruption: Role of the CIO
Retailciooutlook >> cxoinsights

Shirish Lal, COO & CTO, Harte Hanks [NYSE:HHS]

The last five years has seen a dramatic change in CMO’s engagement in technology decisions. From Gartner declaring the CMO will make more IT purchasing decisions than the CIO; to Accenture becoming the world’s largest digital agency;...

Data Analytics: New Edge for Success
Retailciooutlook >> cioviewpoint

Colin Boyd, VP and CIO, Joy Global [NYSE-JOY]

Advantages of Cloud Computing for Data Analytics If we look back over the past two or three decades, the growth in digital data has been driven by the spread of transactional IT systems. Every function in an organization today is likely...

Faster Decision Making: A Business Advantage for Retailers
Retailciooutlook >> cxoinsights

Kyle Wierenga, Director of Analytics and Measurement, Aimia Inc. [TO-AIM]

Integrating Data to Improve Customer Experience Retailers have multiple channels today on different systems with different levels of complexity that when combined can give retailers actionable insights. When insights are leveraged...

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