retailciooutlook
marketing

Retailers attraction: Proximity Marketing
Retailciooutlook >> news

Proximity marketing is all about communication with the customers maintaining the right place, the right time and with highly relevant and personalized messages on their smartphones. Legacy advertisements on televisions, billboards, and radio...

Essential Content Marketing Strategies for eCommerce Companies
Retailciooutlook >> news

There are no Geographical borders for eCommerce companies, which helps them to cater to a global market. The eCommerce industry is on an upsurge, and it is expected to exceed the market share of 4 trillion dollars by the end of 2021. Many...

Essential Content Marketing Strategies for eCommerce Companies
Retailciooutlook >> news

There are no Geographical borders for eCommerce companies, which helps them to cater to a global market. The eCommerce industry is on an upsurge, and it is expected to exceed the market share of 4 trillion dollars by the end of 2021. Many...

Instagram in E-Commerce: Ever-evolving Marketing Platform
Retailciooutlook >> news

Instagram is often gossiped to be developing a standalone shopping, and a commercial application named the IG shopping app. With the resignation of Instagram co-founders, Kevin Systrom and Mike Krieger, there is a huge need for Instagram to adopt...

A Futuristic Approach for the Growth of E-Commerce
Retailciooutlook >> news

Major tech companies like Google and Facebook invest a lot of their time and expenses in the development of their algorithms, for improving their SEO and selling strategies. SEO trends are ever-evolving, and it demands that all e-commerce...

E-tailing: Tools and Techniques to Win the Marketplace
Retailciooutlook >> news

Today, e-commerce has become one of the great opportunities for investors to make more profit through online media. Earlier, e-commerce was just a small part of the whole retail industry, but in the current world, it has become the biggest part of...

Five Essential Steps for the Stages of E-Commerce Growth
Retailciooutlook >> news

The massive customer base prefers to go online for shopping; therefore the e-commerce sector is going to witness an upward trajectory for the years to come. The profound potential by these platforms is paving the way for fierce competition amid...

Four Reasons Why CRM Is an Asset
Retailciooutlook >> news

Customer Relationship Management (CRM) increases customer satisfaction, reduces costs and helps in leveraging the organization’s performance in the marketplace. CRM software helps in managing relationships with individual clients to be...

How to Boost Brand Loyalty
Retailciooutlook >> news

Developing and sustaining a brand is a valuable asset when it comes to attracting and retaining customers. Here are strategies to ensure the best brand experience for your customers. Watch out for fragmented messaging TV and radio, email,...

Face as the New Data Point: The Good, Bad and the Ugly of Facial Recognition Technologies
Retailciooutlook >> cxoinsights

Riku Vassinen, Head of Digital Transformation, JWT Singapore

Although facial recognition technology has been around from 1960´s, it was again Apple who made this technology household name. After the launch of iPhone X, facial recognition opportunities have truly hit the mainstream. Besides locking...

Transforming Businesses with Latest Technologies
Retailciooutlook >> cxoinsights

Andy Weir, Executive General Manager, Bankwest Technology & Transformation

It’s undeniable that business today operates in a VUCA world, with extreme levels of Volatility, Uncertainty, Complexity and Ambiguity. "By providing the user an endless choice of instagramable selfies, retailers created a stage for...

Only Fools Fragment: How Seamless Experiences Keep Customers
Retailciooutlook >> cxoinsights

Scott Rigby, Head of Digital Transformation for Enterprise Solutions, APAC, Adobe

The best experience businesses map out every step of the customer journey with uninterrupted technological engagement. "It’s a challenge for CIO’s to provide a technology transparent experience to customers when the average...

Artificial Intelligence is Disrupting the Retail Industry
Retailciooutlook >> news

Artificial Intelligence has invaded almost all the industries and specifically retail banking in many ways. Banking Sector has long been a leader in AI implementation with significant spend on AI. The finance and the banking sector consider AI as...

Technological Trends That Will Reshape Retail in 2018
Retailciooutlook >> news

The Retail industry has been one of the fastest industries to adapt quickly to the evolving innovations. All major retail firms are adopting the new retail tech trends in order not to get left behind. 1.    Personalization tops...

Augmented Reality and Virtual Reality
Retailciooutlook >> cioviewpoint

Shekhar Chhajer, CIO, Southeast Asia, India and CoC Sales Overseas, Mercedes Benz

Few years back, when I used to watch my eight-year-old son playing Minecraft, it already gave me feel about how powerful virtual reality can be. I started enjoying the immersive experience of some of these games as well. The experience provided by...

Show Me a Great Technology Strategy and I'll Show You a Successful Retailer
Retailciooutlook >> cxoinsights

Rohan Penman, Global Head of Technology, T2 Tea

With e-commerce sales, at many successful retailers consistently growing in the very high double digits, why are we now seeing huge e-commerce entities, like Amazon, buying either physical stores, logistics companies or other unexpected...

The Changing Paradigm of Retail CRM
Retailciooutlook >> cxoinsights

Ben Eason, SVP, Client Development Conversant, Epsilon

You started as a Director at Coolsavings in 2000, and since then, have taken on various leadership positions in the Marketing and Advertising space. Today, you function as a Senior Vice President of Client Development at Conversant. Could you...

Asymmetrical Risk to the Integrated Retail World
Retailciooutlook >> cxoinsights

David Marcotte, Senior Vice President, Kantar Consulting

On June 27, 2017, malware was activated on multiple government and financial systems in Ukraine. First thought to be Petya ransomware, it turned out to be a weaponized version called NotPetya that prevented users from accessing their hard drives...

The Evolution of Customer Relationship Management
Retailciooutlook >> news

Progressive customer relationships are vital for the growth and success of an organization. Customer loyalty is a key driver of profitability and understanding customers' requirements is fundamental to business success. For years, the...

The Future of Retail Banking
Retailciooutlook >> news

Major retail bank marketing trends now involve progressive technology tools that align with one particularly essential consumer population: Generation Z constitutes people of ages 6 to 23 who are tech-savvy and are starting to graduate, manage...

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