VIRTUAL-REALITY Archives | Retail CIO Outlook

How Physical Stores Digitalize Shopping Experiences
Retailciooutlook >> news

Online shopping has globally revolutionized the conventions of the retailing industry. The customization conceptualizations, computerized trade and marketing methods, secured universal payment gateways, and more such capabilities are adding value...

Virtual Reality: The Next Big Thing in Retail
Retailciooutlook >> news

Retail is one of the most competitive fields of the economy. The call of persuading customers makes retail business particularly interested in finding new and more elaborate methods of engaging customers and establishing new brands. To remain...

How VR and AR Technologies are Redefining Business
Retailciooutlook >> news

Virtual Reality (VR) and Augmented Reality (AR) play an instrumental role in improving purchasing experiences through enhanced self-service capabilities. By integrating the speech enablement with the natural language processing (NLP) engines, the...

Leveraging Technology to Enhance Guest Experience
Retailciooutlook >> cxoinsights

Kathy Tan Mayor, SVP & CMO, Carnival Cruise Line

Technology gives us marketers degrees of freedom to not only do things better, but also do better things. In pursuit of elevated customer paths to purchase guest experiences, it’s a very exciting time to be a marketer, especially in the...

The New Breed Customer-centric CIO
Retailciooutlook >> cxoinsights

Sheldon Monteiro, SVP and CTO, Sapient [NASDAQ: SAPE]

In 2003, Nicholas Carr sparked a heated debate in his Harvard Business Review article “IT Doesn’t Matter”. He argued eloquently that it was more important for IT to be good enough and cheap than to be first to market and unique....

Top 6 Retail Analytics Trends of 2017
Retailciooutlook >> cxoinsights

Jeff Huckaby, Segment Director, Retail and Consumer Goods, Tableau Software [NASDAQ: DATA]

Business intelligence norms are evolving across the retail industry, and leading retailers are prioritizing analytics initiatives as a result. More retail and consumer-goods companies are opening up their data to executives and front-line...

Technology Revolutionizing Retail Industry
Retailciooutlook >> cxoinsights

Emily Culp, CMO, Keds USA

Data Integration for 360-degree View of Consumer It’s imperative that consumer data and insights are used to inform everything that a brand does to create better consumer experiences. Given the complexity of today’s consumer...

Turning Consumer Generated Content into Valuable Brand Asset
Retailciooutlook >> cxoinsights

Luis Sanz, Founder, Olapic

Challenges in Integration of Data for Retailers There is no question that data is a critical part of retail success. Each part of the customer journey needs to be tracked and measured. Consumer touch points have greatly increased and it is not...