FREMONT, CA: Sogeti, a provider of information technology services to businesses and public sector organizations, launches Data-Driven Decisions for retail. Data Driven Decisions' Series is a suite of business intelligence and analytics solutions that leverage Sogeti’s proven implementation methodologies, Microsoft’s Analytics Platform System (APS) and HP’s ConvergedSystem 300 for Microsoft Analytics Platform System.
Sogeti’s Data-Driven Decisions for Retail solution aims to help retail organizations make use of the latest innovations in mobility, social media, location-based tracking, and the Internet of Things to engage with customers in a new way. It empowers retailers to thrive by providing platforms for customer engagement, business insight, and omnichannel engagement platforms required to for immediate, relevant and contextual experiences.
By allowing retailers to identify customer behavior across all channels of engagement and provide predictive guidance for the next touch point, the solution enables personalization and relevance needed to capture buyers’ attention. Using the solution, store employees and sales leaders are empowered to perform analytics for improving in-store services and customer shopping experiences.
Microsoft’s Analytics Platform System (APS) along with Power BI for Office 365 allows easy deployment of cloud-based BI environment where people can share insights, collaborate and access reports, from anywhere—phones, tablets or PCs and all through the familiar user interface of Excel. APS offers scalability for data growth and the ability to include unstructured data into the mix such as blogs, social media, and other useful public online data sources. It has been optimized to run on the HP ConvergedSystem 300 for Microsoft Analytics Platform, ensuring cost-effective reliability. This joint solution will empower the retail community to anticipate the desires and aspirations of their customers.
"Retailers are looking to turn every customer interaction into a richer and seamless experience for their customers across their multiple channels. Sogeti's years of focus on retail customer experience and information orchestration has found a perfect match in Microsoft and HP, making this a reality for retailers," says RakeshThaploo, VP Retail Practice, Sogeti USA.