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By Stephanie Miller, Director of Labor and Employee Relations, Lowe's Companies, Inc.
By Scott Horn, CMO, [24]7
Modern machines can neither handle every nuance of human interaction nor the diversity of human emotions.
By Guy Amisano, CEO, Salient Management Company
Retailers should leverage POS data in combination with geographic data to determine the buying preferences of consumers in different areas.
By Rekha (Sasirekha) Ramesh, SVP - Global Head of IT and Digital Strategy, Daymon Worldwide
The success of Pokémon GO brought Augmented Reality to the center stage and provided retailers a platform to reach its consumers in many creative ways.
By Kathy Tan Mayor, SVP & CMO, Carnival Cruise Line
Technology gives us marketers degrees of freedom to not only do things better, but also do better things.
By Scott Welty, VP-Retail Strategy, JDA Software
For many decades , a retail organization’s success or failure hinged upon its ability to react to market conditions.
By Mark Horbal, CIO/CTO, SpringBIG
When we look at the history of how consumers paid for things that they bought, it has been cash and personal checks for a long time, with a few exceptions.
By Zerlina Jackson, Director of Web Experience, H&R Block
Our digital media team spearheads the charge of identifying clients and prospects across the web and implementing 1:1 targeted campaigns.
By Alistair Venn, Managing Director, Menulog Group
Technology innovation is not only driving a better customer experience, but is making it easier for retailers to manage business operations.
By Paul Scorza, CIO, Ahold USA, Inc.
Over the past couple of years, there has been a shift in the role of the CIO at Ahold USA. Until recently, the role of the CIO, and IT in general, had been viewed as a support function.
By Kyu Cho, VP-Consulting Services, Nisum
Retailers know that omnichannel is the way of the future. Having a digital presence is table stakes at this point, with mobile and social commerce not far behind.
By Paula Suarez, VP-IT, Dickey’s Barbecue Restaurants, Inc.
Today, requesting information from Alexa is pervasive throughout the United States, and is quickly becoming an integral business tool in the restaurant industry.
By Peter Charness, SVP America's and Global CMO, TXT e-solutions [MI-TXT]
Great Assortments have to please at least 2 distinct groups. In first place, of course, are the customers who want exactly what they want, when and where they want it.
By Michelle Peluso, CMO, IBM Corporation And Laurence Haziot, Global Managing Director, Consumer Industries, IBM Corporation [NYSE:IBM]
Retailers must evolve from emphasizing transactions to focusing on building intimate, unique customer relationships.
By Don Scheibenreif, VP-Distinguished Analyst, Gartner
Internet-connected things will become your customers in the future. We believe embracing this future early will be a prime source of competitive advantage in the world of digital business.
By Michael Wilburn, Senior Director, Global CRM Technology at Ancestry
What is preventing organizations from truly optimizing their 360-degree view of the customer? I’ll give you a hint - it’s not technology.
By Reid Greenberg, SVP, Kantar Retail
The good news is, there are a lot of shiny things to ignore and focus on the leading trends that seem to be valid for commanding attention for the foreseeable future.
