Aptos Appoints Thilo Freund as its General Manager EMEA

Aptos Appoints Thilo Freund as its General Manager EMEA

By: Retail CIO Outlook | Tuesday, August 17, 2021

Freund will report to Aptos President and COO Steve Towe and will be a key member of the executive team.

FREMONT, CA: Aptos, a recognized leader in retail technology solutions, recently announced that Thilo Freund has been appointed General Manager EMEA. Freund will be responsible for the region’s Aptos sales, solution consulting, professional services, and software delivery teams.

Freund will report to Aptos President and COO Steve Towe and will be a key member of the executive team. He is Aptos’ most recent top-tier software executive, following the company’s early hires of new finance (David Bertolino), human resources (Terry Geraghty), and product (Karthik Mani) executives, as well as General Manager Americas Jeremy Grunzweig.

Freund joins Aptos with more than 20 years of experience working for major global software firms, most of which was spent serving retailers’ technological needs. Before joining Aptos, Freund was the Senior Vice President of Sales at GK Software SE, a software provider for the retail industry. He also worked at MICROS Systems (now Oracle), where he was the Managing Director for the company’s retail division in Central Europe.

Freund, based in Frankfurt, Germany, has a track record of customer-focused, results-driven leadership and strong expertise in retail technologies, making him a perfect fit for Aptos’ newly created general manager role EMEA, according to Towe.

“Thilo is a strategic and entrepreneurial leader who has a clear customer focus and a history of driving profitable growth for software firms,” said Towe. “With a passion for sales and customer service, Thilo has what it takes to manage the entire Aptos customer journey from go-to-market strategy and professional services to customer delivery and ongoing customer success. We are delighted to have him join the team and help take Aptos to new heights in Europe.”

With over 1,000 retail brands using Aptos solutions—nearly half of which are in Europe—Freund joins a company with a solid basis in the region he will be overseeing. Nonetheless, as Freund notes, Aptos piqued his interest due to its growth potential.

“The opportunity to work for a company that is investing heavily in its product roadmap” and accelerating those investments to reflect the shifts in post-pandemic retailing” is very exciting,” Freund said. “Aptos is well on its way to becoming the leading global provider of advanced unified commerce solutions and services. I welcome the opportunity to lead that charge in Europe, ensuring at all times that customer success remains our number one priority.”

Aptos recently switched to a territory-based organizational structure, reflecting its rapid development, to improve the speed and agility of its localized operations in the Americas, EMEA, and Asia-Pacific. Grunzweig and Freund are Aptos’ general managers for the Americas and EMEA, respectively, while Zaki Hassan, who joined the company in 2015, is in charge of the Asia-Pacific area.

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