retailciooutlook

Ushering to e-commerce era via technology

By Retail CIO Outlook | Thursday, January 17, 2019

e-commerceToday technologies are transforming the ways of doing business with opening up new channels and providing e-commerce stores with new ways to improve customer engagement and satisfaction. Customers now need quick service. Nowadays, it is all about using one single device that facilitates search for information, checking out new products, and ordering them. E-commerce offers advantages to consumers as

•    speed and convenience of ordering
•    e-commerce app allows contacting the online store and also browsing it
•    saves time by storing all information in the first input only
•    through push notifications, the customer can be informed product updates or offers any time

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Following are some of the technological trends that are transforming the platform:

Voice Shopping: Voice-operated tools have capabilities that range from informing weather report, giving mathematics solutions to online shopping.

Augmented Reality (AR): E-commerce retailers have started to gain benefits of adapting AR tools. Interior design and home decor sites are some of the businesses which are the early adopter of AR. AR is changing the landscape of the interactions in the e-commerce industry.

Blockchain: Blockchain technology offers a facelift to the e-commerce industry as it paves the way towards increased productivity, transparency while reducing time spent for numerous activities. It is making the way for implementing innovative business strategies by breaking down administrative barriers. Also, it eliminates processes that restrict efficiency and lower profits.

Chatbots: E-commerce platforms are using chatbots to increase customer engagement. Chatbots deliver product guidance to customers through interactions. Businesses do not need to hire customer service personnel because chatbots can perform their task.

Big as well as small e-commerce businesses can use the technological trends to step ahead in the competition.     

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