FREMONT, CA: As customers' become more and more tangled with the digital world, most of the designers and brands focus on embracing the latest technologies to push the limits of manufacturing, production, and marketing. From the most recent advances in artificial intelligence to the boom of mobile commerce, 3D printing and blockchain, the fashion industry has become more involved in acquiring the technologies to bloom in the market.
Let us look at some of the fashion technological trends that are shaping the fashion retail industry.
Smart clothing, multi-functional designs and active sportswear have seen significant development in recent years. As the consumer's lives become increasingly mixed with a virtual existence, most of the designers have been experimenting and also pushing the limits of wearability. According to Retail Vision Study, around 70 percent of retail decision-makers globally are ready to adopt the IoT to enhance customer relationships. This encompasses advanced clothing with digital capabilities, like smart clothing, wearable spaces, multi-functional designs, and responsive sportswear.
Mobile has not only impacted the everyday lives, but it has also become one of the fastest-growing sectors in eCommerce. This is great because using smartphones for shopping online is becoming a way lot easier. If on top of e-commerce growth throws social media into the mix, the brands can be present in their customers' favorite channels with a complete integrated digital commerce offering. This gives greater visibility by providing them with more opportunities to make a sale.
Blockchain is considered to be the most excellent tool for transparency, traceability, and efficiency in the supply chain. It permits all of its members, from carriers and banks to the intermediaries and suppliers to be connected and exchange data, directly and securely. Every time a product moves in the supply chain, it's recorded on the blockchain. This can prevent counterfeiting as goods that are missing the physical-digital link will be obvious fakes. Also, as any attempt to divert goods can be tracked. This identifies if the last party to gain custody of the product, had a counterfeit product slipped in or if the authentic product was diverted out.