A survey revealed that 78 percent of customers still prefer to shop-in-store, i.e. in the traditional brick-and-mortar store, and are likely to spend six times more than what they spend buying things online
Fremont, CA: No matter how tech-enabled the retailers make their stores, they will always need a human touch to provide the best and more personalized experience to the customers. The front line employees of a retail store are very crucial as they are responsible for carrying out the customer service model. It's a fact that retails have low employee morale and high turnover, which affects employee satisfaction to a large extent.
A survey revealed that 78 percent of customers still prefer to shop-in-store, i.e., in the traditional brick-and-mortar store, and are likely to spend six times more than what they spend buying things online. The physical stores serve many consumer's goals than online does like trying items, having a social experience, and immediate ownership. Hence, it is essential to have skilled and experienced employees to get the desired results and optimize the store experience for customers.
Below are three ways retailers can have engaging employees and help improve their morale
Frequent Appreciation and Feedback
The present generation workers or the millennials seek frequent and meaningful feedbacks, which helps them to know whether their way of doing work is correct or not. Everyone loves appreciation, and so are the retail workers. It helps them to feel more confident with each other throughout the year. A single channel communication system must be developed in the organization to make the communication flow faster, transparent, and foster goodwill among the employees.
Ensure Full-Strength of the Organization
There must be enough staff present in the retail stores to handle any unexpected situations like handle sudden rise in the traffic of consumers, the early arrival of shipments which need early processing, and multiple absentees in a day, etc. To handle such situations, retailers have to make sure that there are always sufficient staffs available in the store. Retailers can search for ways to facilitate bulk shift posting and employee-to-employee shift swapping to lessen the frequency of no-shows.
Make Processes Simpler
Retail work requires plenty of processes, from schedule distribution to requesting time off. Hourly workers suffer the most as they still use outdated methods to communicate. The best way to encourage more productivity in the workers is to empower them with the tools they need to do their jobs effectively.
See Also: Top Retail Tech Companies