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An integrated point-of-sale and CRM system can optimize sales and marketing processes and save retail businesses' time and money.
FREMONT, CA: Gone are the days of using point of sale (POS) merely for processing payments. From articulating sales data to processing payments and managing customer relationships, POS systems have several purposes. Customer Relationship Management (CRM) systems are being integrated into POS systems everywhere because of their benefits. Conventionally, businesses operated CRM systems by manually inputting customer data, continuously updating, and creating sales reports. With the POS system CRM integration, these processes become automated. Here is how CRM-enabled POS systems generate big benefits for retail business.
• Capture Customer Information
A POS system with built-in CRM functionality makes collecting customer data easier by automating information gathering to capture customer data. Instead of inputting customer data into a CRM solution by hand, retailers can use a CRM-integrated POS system to collect the data from a transaction and then automatically export it. These POS systems can transfer all types of information the CRM solution needs, such as customer names, billing and shipping addresses, and email addresses. This automation can save retailers' time and money by reducing the labor needed to input data manually.
• Strengthen Customer Relationships
The main objective of CRM software is to enhance the relationship with the customers. These new CRM-POS allowed systems to automatically gather buying data in addition to basic customer info, so retailers can see what the customers are buying and what they require. Additionally, retailers can track customer's preferences down to details like favorite brands, size preferences, and several more. This lets retailers create highly effective targeted marketing campaigns, customize deals and coupons, and upsell relevant products or services that boost overall customer experience.
• Improve collaboration among departments
It can be confusing to distribute and share data among staff members. A CRM-enabled POS system can enhance the collaboration among departments, thus organizing and synchronizing transactions, customer details, and other data in real-time. This data is always updated and is available anytime to employees, and to access it, users just log in to a single platform. This means no more wasted time sifting through inboxes, folders corners of the server, and no more confusion over the database's current version.
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