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With the dawn of digitalization, the foodservice industry has started changing in a rapid pace. For one, the popularity of ghost kitchen is increasing immensely as a growing number of customers would prefer to eat at home instead of dining out.
FREMONT, CA: Ghost kitchen is a food service establishment that prepares food for delivery-only meals. They utilize a large food preparation and cooking facility, and in some cases, many restaurants make use of the same kitchen or split the space into separate areas. There are no dining areas for walk-in customers, nor are there any storefronts for them to pick up their food. The ghost kitchen directly delivers food to its customers by using third party delivery services.
Let’s have a look at some of the reasons that make ghost kitchens the new age trend
Beneficial Business
The dining business has many advantages with this type of kitchens. For instance, restaurants can reduce costs substantially with fewer employees and smaller workspace. They can also focus more on food quality and optimize operations as there will be no extra labor like washing dishes and setting up tables. In addition to this, the investment in ghost kitchen is lesser compared to dining restaurants.
Comfort Dining Experience
With the dawn of digitalization, the foodservice industry is also changing rapidly. For one, the popularity of ghost kitchen is increasing immensely as a growing number of customers would prefer to eat at home instead of dining out. It also gives the customers the choice of what they want to eat and when it will be delivered. Using cloud-based mobile ordering apps, customers can customize their food preferences and get the meals prepared to order.
Experiential Retail
In terms of experiential retail, the concept of ghost kitchens points out many customer-related trends, and it could easily be expanded to other areas as well. Everyone is different, and they all strive for different things, including food preferences. Personalization and on-demand items are flexible to customers as they want to be able to make their own decisions in terms of experiences. The economy sharing with delivery services also makes the experience more convenient.
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