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The visual qualities of the in-store display and impulse of the customer mainly drive the sales in brick-and-mortar stores
Fremont, CA: Visual merchandising is in the spotlight when it comes to brick-and-mortar stores leveling up with the digital world. It allows retailers to stand out from their digital counterparts, may it be via customer service, in-store design, or product placement. On top of this, the report suggests that approximately 65 percent of the shoppers prefer an in-store experience, allowing the retailers to go all out on the visual marketing approaches.
1• Taking Window Displays to the Next Level:
Since the buyer's journey begins right when the customer sees what the stores have to offer, Window displays play a vital role in the process of decision-making. These displays can catch the eye and present the best of what the store and the brand have to offer. Window displays entice the buyers and encourages them to participate much more.
2• Grouping Items:
By grouping several complimentary items that are similar, increased purchases from the customers can be expected. For instance, the grouping of relevant products can ignite a sense of necessity among the customers. Summer dresses and flip flops, as an example, would go together, and the customers end up thinking that they would need to buy it before they head to the checkout line.
3• Upselling Consumers with Countertop Displays:
Only one-third of the purchases made by the customers are intentional, reports 4imprint. Retailers can upsell customers by making sure to encourage impulse buys. Research in the area has also shown that consumers are more likely to purchase the products that are on display at eye level, and can also further drive these impromptu sales.
Countertop displays are also much important in fulfilling a sale as they invite the consumers to make that impulse buy among the products strategically placed at eye level. Additionally, items placed at "hip height" will also do the job as customers do not need extra help for reaching a product to take a closer look.
4• Staying Unique, but in an Organized Way:
Even though retailers tend to avoid it, customers often feel overwhelmed by the variety of products that are available in the store. The jitters, due to the number of options available, can be fuelled by an un-organized display. Hence, an ample amount of time should be taken to make sure that all products are strategically placed as organized displays are the key to making that final sale.
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