5 Tips for the Retail CIOs to Help Scale Their Business
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5 Tips for the Retail CIOs to Help Scale Their Business

By Retail CIO Outlook | Wednesday, September 25, 2019

Some people confuse the term scalability of the business with the growth of the business. Scaling your business means that you can manage the increase in sales, output, or work in a cost-effective and reasonable manner without suffering in any area.

FREMONT, CA: Every business person dreams of running a successful business and transforming it into an empire. In theory, it is defined as business scaling. Capacity and capability are two crucial elements of scalability. The CIOs should be able to gauge if the organization has the capacity to grow. The business systems, teams, and infrastructure should be ready to accommodate growth.

If a company has failed to handle growth, it will lead to a lot of confusion, insufficient staff, orders falling through the cracks, miscommunication, lack of manufacturing, and decrease in delivery capacity. The manual processes that seemed to be subtle while running small businesses are now causing a delay in the execution of the projects. These situations will result in extreme stress.

Scaling your business will mean setting a stage or foundation to enable and support the growth of your brand. It needs a lot of planning, some funding, appropriate systems, processes, staff, technology, and partners.

Following are important steps to scale retail outlets in a better way:

1. Analyze and Plan carefully

The first step is to be committed to growing your business. The business management needs to know where the business stands today before taking any further step.

Strategies are an essential element required to enhance the sales of the business. To handle these increased sales, an enterprise needs staff and systems to handle new orders without getting a huge black eye. This is where a good plan comes handy.

An ideal plan includes a detailed forecast of sales growth, which is clearly broken down into the number of new clients, orders, and revenue that the business management wants to generate. The enterprise needs to be more specific to make its sales acquisition plan more realistic. Likewise, there should be an expense forecast as well based on bringing new technology, infrastructure, people, and systems to handle all the latest sales orders. Again similarly, an expense spreadsheet has to be created to break down all the expenses required to meet the sales forecast.

2. Keep track of risk reducers

Risk reducers are an indicator of healthy growth of a business. A risk reducer refers to the attribute of a company that lessens the risks for customers or investors. For example, sharing the number of recent clients with the company’s potential investors, and ensuring that each one can be referenced.

Likewise, enterprises show how its usage numbers are enhancing with time. This offers data-backed proof, which makes the customers realize the benefits of using the brand's products and will be lured to use it more. 

3. Investment in Technology

Deploying technology in the business will make its scaling much easier and less expensive. If the enterprise has invested wisely in technology, it can achieve big economies of scale and more throughput with reduced labor.

• Automation reduces the manual work and supports in running the business more efficiently at a lesser cost.

• Businesses need to pay attention to system integration. Today, companies run on many systems instead of one. If these systems don’t work collaboratively, they create silos. These silos, in turn, start multiplying communication and management problems along with the company’s growth.

Now, it is a good time to analyze fresh products on the market, which will help in saving time and money, yet harbor much bigger volumes in each part of the business. It is also vital to pay attention to CRM, sales management, marketing management, inventory, HR, accounting, shipping, and other technology systems.

Evaluating software is not enough, networks and hardware like servers, printers, and telephony equipment also need to be assessed.

4. Look for an increase in booking

The growth of sales will be noticed once bookings start to increase. More bookings should be equal to the average rate of return (ARR). To increase the bookings, enterprises should make early access sales, ensure customer success, identify a predictable, repeatable strategy as well as make that strategy profitable. This will help in defining the path towards success.

5. Identifying the ideal customer

Doubtlessly, identifying the ideal customer is a time consuming procedure. However, this step contributes a lot towards in pushing business toward sustainable growth and devoted customers. There are three tips CIO should keep in mind while identifying their ideal customer. First one is about picking the target market, which means understanding the ideal customer and selecting a profitable, repeatable, and scalable way to sell to them. Second, the organization should find a single use case for proving the repeatability of its process. Finally, it should be clear while communicating about the business product with the customers.

After identifying the ideal customer, it is vital to build a sales funnel of the enterprise. It is advisable to use a buyer-centric lens approach to funnel design. Also, the retailers should properly study the behavior of their consumer before building a sales funnel. 

These tips hold a lot of potential to take the business to the peak of success and will eventually fulfill every retailer’s dream. A little patience to climb step by step to scale the business is all one needs.

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