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Advalo is a predictive marketing solution, and Alphalyr is a sales performance management platform and is launching a technological partnership focused at retailers to offer them an omnichannel vision of each marketing action's performance.
FREMONT, CA: Until now, digital campaign performance was only measured on transactions finalized in e-commerce, whereas offline transactions, completed in-store, generally represent 80% to 95% of a brand's overall sales. This partnership, which has already won over customers such as BUT and Phildar, provides a 360° analysis of the purchasing process. It enables retailers to manage acquisition levers better and measure each marketing lever's contribution to the turnover generated, whether offline or online.
A technological partnership to provide retailers a total vision of the customer journey.
This partnership allows the brands to activate their performance levers as effectively as it can be. Retail players can now profit from an omnichannel vision of their business and measure each marketing lever's contribution to the revenue generated, whether offline or online.
Along with the connector developed by Advalo, customer information related to offline transactions is sent directly to the Marketing Studio module of the Alphalyr suite. Alphalyr, in this way, can ascribe an ROI to each acquisition lever included in omnichannel transactions.
As a customer journey digitization accelerates, this offer enables retailers to reduce inefficient marketing expenses and deploy profitable campaigns in real-time.
Focus marketing budgets on the most profitable actions
The Marketing Studio module of the Alphalyr suite accumulates information related to the performance of all campaigns launched by the retailer and delivers a worldwide view of all the marketing levers. Posing as a trusted third party, the solution offers accurate results on the retailers' overall sales activity.
A dashboard allows marketing teams to visualize the real-time data on the customer's buying journey and measure each marketing lever's contribution to its revenue. The brand's offline transaction data is provided by Advalo and enhances Alphalyr's analysis, which now includes in-store sales data. This omnichannel vision bestows retail players with a global view and helps the marketing teams better manage their acquisition levers by assigning marketing budgets according to the most profitable actions.
This partnership has already caught the eye of prestigious brands like Phildar and BUT, who want to attribute the right turn over to the proper acquisition levers.
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