AR in Online Retailing: An Innovative E-commerce Upgrade

AR in Online Retailing: An Innovative E-commerce Upgrade

By Retail CIO Outlook | Monday, February 18, 2019

AR TechnologyAR is a vital part that is changing the way users interact with e-commerce. AR is synergistic with innovation in e-commerce, especially in the online retail sector. Retailers focus on creating a more attractive experience in online shopping. It gives retailers a more personal, interactive and engaging buying experience that ensures that the way they shop will change forever. It is essential to understand the psychological impact of the technology to know how the enhanced reality alters core human experiences indeed.

A major share of global e-commerce sales comprises tangible products. However, worldwide e-commerce innovators are struggling to overcome the most significant psychological barrier facing consumers when shopping online. The shoppers' inability to evaluate and understand the meaning of using product confidence is a source of unimaginably large numbers of sales lost or delayed indefinitely. AR considerably bridges this gap. In helping users visualize the products they consider, it is a major step forward for e-shoppers to feel comfortable and even enthusiastic about possible purchases in the context of the physical space in which they will be used.

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AR apps do a great deal to eliminate ambiguity when purchasing e-commerce. They help consumers to visualize the product in the context of their physical space. For instance, with its IKEA Place AR app on iOS and Android, a home equipment company IKEA has become a great success. Due to the large mobilization of many of its products, IKEA had to showcase their furniture. Its AR app allows shoppers to see how the furniture looks indoors. You can then switch products easily, alter the size and color of product features and see how various furniture items and the room decor complement each other.

AR technology has been limited to the fact that for every use it requires a single smartphone app. The e-commerce application is redundant after the user has completed the individual AR experience, which not only needs time and data for downloading. However, firms such as Vertebrae and Vyking hope that it can be made more available with embedding it on retail pages or evergreen applications. This entry has limited software adoption rates.


AR changes how people interact with their environment. A digital world of images and contents overlaps the physical environment. Pioneers in the e-commerce field recognize the huge potential the industry has in transforming the search and understanding of products by shoppers before they buy them.

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