ARI Retail POS Software Adds Mailchimp Integration to It

ARI Retail POS Software Adds Mailchimp Integration to It

By: Retail CIO Outlook | Thursday, August 20, 2020

Ari POS streamlines the customer data transfer and thereby making the lives of retailers easier.

FREMONT, CA: Retail stores today face a challenge in communicating with customers manually. Almost all the retail stores need constant communication with their customers when there is a new product launch, sales, offers, and important updates. Conveying the information to buyers is necessary, but daunting. WebMasters’ Ari POS, which is a retail POS system, has come up with a solution to this.

WebMasters is an IT solution company having branches in UAE, Singapore, Bahrain, and India. The company is an expert in delivering retail solutions and Microsoft Dynamics 365 deployment. Ari is one of the products created by WebMasters to deliver ease to retail businesses. Ari POS has a back-office, which is a web-based platform where all the POS related configuration functions. In addition to that, there is the POS system from where sellers conduct transactions. Ari has introduced Mailchimp software integration recently, and one can configure it through the back-office. The Mailchimp is a web-based platform that has an extensive range of functions. Mailchimp enables retailers to conduct behavioral targeting, find lookalike audience, develop digital ads, send bulk targeted emails, and several attributes of branding and retargeting.

The Ari-Mailchimp integration will help Ari customers in migrating the customer data from Ari to Mailchimp directly. With the data, the retailers can retarget the customers by generating customer groups and emailing them. Besides, Mailchimp integration and Mailchimp account come for free. Mailchimp integration will also help retail businesses to reduce their retargeting cost and time, and at the same time, enhances the seller-buyer relationship.

The customer data is gathered while the transaction takes place through the POS. The real-time synchronization enables Ari POS to migrate the data to Ari Back-Office instantly. Retailers have the option to send the customer data from Ari to Mailchimp in bulk or one by one. It even removes the incorrect email addresses and creates customer groups.

The Mailchimp is a proven remedy for learning customer behavior and retargeting them with all that they are interested in. Integrating it with Ari will surely streamline the customer data transfer. It appears to be one successful attempt in making the lives of retailers easier, hoping many more in the future.

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