Augmenting the E-commerce Landscape with AR

Augmenting the E-commerce Landscape with AR

By: Retail CIO Outlook | Tuesday, August 06, 2019

Virtual and augmented reality is helping many verticals to predict the future of the marketing industry.

FREMONT, CA: Each year, the marketing team from various enterprises revamps their marketing campaigns by integrating various innovative resources. With a "consumer is the king" approach, the core value of every advertisement company revolves around the rate of the fulfillment of the user's desire. From extending marketing platforms to exploring innovative devices, the team of marketers is in constant scrutiny from the management.

Since the inception of the technological revolution, augmented reality (AR) technology had already equipped ambitious marketers with new and unique marketing methods. With the additional assistance of a digital parameter, AR is the ability to introduce virtual components to perceive a live view. Presently, at the time of digital disruption, the introduction of a whole fresh perspective becomes the key to more comprehensive Virtual Reality  advertising achievement.

However, it is critical to comprehend why companies invest in immersive content before knowing the distinct methods to softer interactive media. Any change in conceptual strategy needs commitment and exploration of the unknown, so the possibility to teleport creative analysis even higher makes the functionalities of AR technology exclusive.

Besides a few AR-specific apps, the popular social media model, Snapchat, is an optimal illustration of the Augmented Reality applications. The app provides pictorially perfect filters that mask customers while having fun. In addition, in 2019, AR implementations are expanding across sectors like healthcare, medication, astrophysics, education, and business-like wildfire.

How is AR Technology Redefining the Industrial World?

The limits between science fiction and scientific reality are quickly blurring in this ever-evolving environment. What the experts envisioned a decade earlier has become a reality, and what professionals already envisioning could be used together in the next decade or even earlier.

An excellent instance of this would be the huge advances in 2018 smartphone requirements, which now have a substantial impact on average consumers' shopping experience. Reason for the shopping experience shift is the business achievements and synergy between engineering and advertising policies, which is completely reshaping the buyer's satisfaction. Furthermore, the effect of AR driven e-commerce campaigns will fully revolutionize user interface in combination with the synthetically manipulated instruments.

Harnessing the functionality of blending synthetic objects with organic bodies will enable the users to switch and slip into any form of garments instantaneously. Fulfilling the visual objective, the AR technology will also function to keep the quality of clothes in a shop intact. However, the AR-powered apps are highly dependent on how designers and sellers market their AR apps and their customer experience strategy. Further integrating the optical powers with artificial intelligence and machine learning will make the system monitor the behavioral patterns of customers and set the notifications accordingly.

The Rising Trend of AR technology

According to the industry experts, if a customer is willing to display the item in AR, the probability of a retail transformation elevates by forty percent. Moreover, as technological infrastructure gets bigger worldwide, the AR sector expects revenue to rise to $120 billion by 2020. The main reason behind this exponential increase is the willingness of clients to customize and personalize their buying experience using AR.

The industry professionals further believe that the increased advertising truth will bring excellent importance to the customers shopping experience. However, on the flip side, traditional retail shops are probable to see a customer drop as they lack the competitive functions necessary for offering an immersive AR experience.

Predictions about AR Beyond 2019

When it comes to delving deeper into the advertising and marketing processes of augmented reality, there is a range of prospective situations for acceptance and implementation.


Oddly, in advertising and e-commerce, increased reality has created its appearance in smartphones, property development, and most payment systems. With the unveiling of Google Glass back in 2012, Google implemented its version of AR, which received much criticism and skepticism. However, AR's latest adjustment indicates a paradigm change has occurred. The future is fashionable polycarbonate lenses, prescription glasses or even prosthetic eyes with immersive 3D displays, evoking up a digital coating to boost customer's reality, and allowing the whole new application of innovative development. AR has already begun to become more dominant in technology-aided industries like designing, engineering, emerging marketing strategies, sales, and manufacturing sectors. What began as an architectural and conceptual instrument requiring specific software technologies has now become a forefront contributor to technological advancements.

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