E-tailing: Tools and Techniques to Win the Marketplace
retailciooutlook

E-tailing: Tools and Techniques to Win the Marketplace

By Retail CIO Outlook | Thursday, November 29, 2018

Today, e-commerce has become one of the great opportunities for investors to make more profit through online media. Earlier, e-commerce was just a small part of the whole retail industry, but in the current world, it has become the biggest part of the retail sector. Customers, email marketing, and SEO have the prior priority in online retailing.

As the e-commerce industry continuously shows more significant developments, the retailers assume that the online retailing will soon be preferred as the best means of shopping by the customers. There are wide varieties of tools for enhancing business websites to achieve a high level of productivity, growth, and to gain more market share in the industry.

Unbxd, an e-commerce tool, a one-stop product discovery solution, is an excellent tool for facilitating ‘context –aware’ site search and providing personal product recommendations. This tool is one of the best e-commerce tools in an e-marketer’s toolkit. Canva is another tool which is specially created to increase customer traffic into the social media channels of a company. Canva creates attractive graphics and images related to a business or its products.

Campaign Monitor, another important e-commerce tool, enables retailers to send personalized email campaigns to customers. It sends emails and messages to customers by tracking their location, thus helping marketers to create the most relevant content. Robust Analytics, a tool of campaign monitor technology, creates emails with beautiful templates and sends them to the targeted consumers.

Google Adwords is very popular and common in any e-marketing function. It displays a company’s or product’s ads on the basis of the keywords typed in the search. Google Adwords works by ‘Pay Per Click’ option that ensures monetary benefit from advertising.

In online retailing, many retailers are providing an opportunity for the customers to interact with the company’s inventory and provide information about how the sales products work in the warehouses. Shipstation is another tool that helps retailers to automate the shipping, product imports, and export task in the business. Zendesk is a very effective tool that enables organizations to improve customer service activities without a customer service team and provides an automated customer service action.

All of these tools have the potential to create a much productive sales environment through their functions. Although there are many e-commerce tools, the retailers should make strategic decisions to choose the most appropriate and feasible tools for their websites.

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