Retail CIO Outlook Weekly Brief
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FREMONT, CA: Even though e-commerce is increasing alongside the download speed, the simplicity of the classical, yet refreshing brick and mortar retail draws the shopper with magnetism.
Provided below are five tips on how to escalate the retail business with entrepreneurial skills:
Think Like a Consumer
The challenge is to truly understand the behavior, aspirations, and ideologies of the consumer. Products offered in the store and the choice of the consumer should never be understated. Application of technology to initiate conversations with the consumer is the kind of nuances the entrepreneur should not miss out on.
Keep Innovating
After continuous interactions with the consumer, it is necessary to identify the niche audience and introduce an iterative process to re-design products as per the consumer’s retail fantasies. It will assure repeated visits from customers. By diving deep into product functionality, sales processes, and the entire experience, the customer experience can be improved.
The process of perfecting the business at every single stage is an unending road for the entrepreneur. The product consumption, design, and vendor management occur repeatedly, so the opportunity to observe should be used to the fullest to leverage pointers for updating the services.
Keep It Simple
It is vital for the entrepreneur to get the facts on gross margin return on footfall along with the cost for store set-up, before investing in a new location. In the technological world, no brand remain disconnected, so it is a smart move to be aware of consumer expectations and incorporate it to boost their experience.
It’s All in the Details
The key to a flourishing business lies in details, right from the perfect store location and natural lighting to careful observation of every customer and their behavior. The plan layout, taxations, and lease negotiation needs engrossing attention and thought. The ambiance of the store, visual merchandising, and the staff uniform are the most noticed factors; they represent the brand and should be given utmost attention.
Collect Feedback
Training the staff to sell the brand’s products and to interact with customers for feedback in person or via various platforms, either online or offline will play a critical role in aligning the business identity to the market demand. Various forms of communications through social media, emails, leaflets, and a guestbook can be applied to collect feedback.
Retail is an exceptional prospect to experiment with business ideas; all that is compulsorily needed is the dedication and a fixed mindset to achieve greatness.
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