How AI Can Help Retailers Increase Profits
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How AI Can Help Retailers Increase Profits

By Retail CIO Outlook | Tuesday, February 25, 2020

AI helps the retailers to provide their customers with a customized experience that will increase their revenue and help them to stay ahead in the market.

FREMONT, CA: The retailers prioritize artificial intelligence (AI). However, AI is evolving rapidly and trying to become more like a human but siloed intelligence still feels like robotic. This is the reason for which retail leaders are trying to generate considerate experience for the customers while they are purchasing.

The use of artificial empathy (AE) is increasing for retailers because every one of them wants to stay ahead of the competition. AE also creates an ample amount of opportunities that can make the market perfect. Here are a few ways in which AE can improve the customer experience and generate revenue opportunities.

Engineering Human Experiences

Nowadays, consumers expect a highly personalized journey while they purchase their products. There are industries dependent on the high value-added services such as professional installation that are picking up the human engineering experiences to display the vital revenue potential for the organizations.

Opportunities for added sales and partnerships are also increasing because the customers are spending more money to gain a better experience.

Restraining Resource Waste

A retailer needs to steward their resources to gain long-term success, but it is not easy to conduct that because there are many which are intangible. The consumers value the brands according to their position in the market. AE can undo a curated customer experience, and it is done by predicting and delivering the outcome with each step in the entire journey.

Reduce Friction

Customers have more specific demands and even want the solution to them on an urgent basis due to which reducing friction has become a challenge for the retail companies. However, AE can help to reduce the risk by applying automated technology that estimates the issues and solves them even before the incident take place. When the technique of AE is used effectively, it enhances the customer experience, and the companies can also figure out the gap between reality and expectation.

AE must be a part of the customer-focused solution as it assists the retailers to organize the automated interactive, improvise the customer support, and even the customer experience but a lesser price.

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