How an Omnichannel POS System Can Drive Loyalty and Sales

By: Retail CIO Outlook | Thursday, December 10, 2020

Mobile POS terminals give companies the option to decrease the number of fixed checkout points, increasing the number of lanes at busy times.

FREMONT, CA: By removing written or verbally-communicated orders, businesses can significantly improve speed and accuracy and reduce costly human errors when conveying orders to fulfillment. Moreover, mobile POS terminals give companies the option to decrease the number of fixed checkout points, increasing the number of lanes at busy times. This occurrence also makes it easier for the sales staff to offer personalized service to consumers as they look to cross-sell and upsell with accurate information readily to hand.

One organization turned to a new POS system to speed up the in-store experience of its customers. Not only did the firm achieve the desired decrease in wait time, but it could also connect all of its peripherals—printers, cash drawers, and card swipes—through Bluetooth, resulting in a savings of 38,500 dollars.

Another chocolate company desired a solution that would streamline its sales during the busiest season, as more prospective customers deluged the retailer. An implementation of a modern POS helped the business in faster service and was connected to a direct boost in sales to the tune of 20 percent over the preceding year. Additionally, the shop found a POS that permitted for management and adjustments to employee scheduling.

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Driving Loyalty Through Marketing and Promotions

A critical aspect of a cloud-based POS system, beyond the well-understood advantage of scheduling and inventory control, is the capability to access live data on customers at the time of contact. In particular, this is vital when the business has many locations or partners that are often running on manual or incompatible systems. The total expense of ownership goes down when it is possible to employ a single POS provider that effortlessly integrates with third-party partners, offering added value in areas like marketing, payments processors, and mobile applications.

For instance, a cloud-based POS empowers customer access to online ordering, custom gift cards, and instant in-store checkout. They can create and tap into meaningful marketing campaigns that target the right customers with special incentives for retailers. In a recent survey, 79 percent of consumers indicated that they engage only with brands that present individually customized promotional offers.