Pop-up stores, which is also known as the temporary retail, is a successful way to create brand awareness, for the retail businesses. The brands can build a deep connection with the consumers, while also testing new trends in the market.
FREMONT, CA: A popular way to freshen up the presence of brick and mortar and the physically connected e-commerce retailers to their customer is the pop-up stores. These stores are not a new concept, but in recent years, it has become excessively popular. Pop-up stores are a medium for the retailers that help their brands to enjoy the benefit of selling their products offline without surrendering all their cash.
While there are plenty of locations for a business person to open a pop-up store, the location needs to be chosen wisely considering the competition in the market as many other online brands are also trying out offline sales to boost their gross revenue.
There are many benefits of pop-stores, but most of it depends upon the brand and the type of pop-up store that a retailer hosts. Here are some of the common reasons why pop-up stores are trending.
Creating an Experience
Pop-up stores can harness the power of experiential marketing and also create a retail environment but with a twist. Over the past few years, shoppers have started to spend less on products and more on their personal experience, such as eating at a restaurant or going to movies.
The pop-ups can give consumers a great shopping experience. Additionally, these stores are run by few staff members who care about the success of the business. The genuine concern of the workers ensures good interaction with customers.
Events are one of the best ways to make sure that the stores are creating an experience for the consumers. It is important that the business and the employees make the most of their limited time on the high street. The pop-up stores can draw customers' attention into their store by creating a memorable experience for them, such as a talk show by local experts, or a demonstration.
The memories will help create brand loyalty and excitement among the consumers for the products and the store.
The pop-up stores which are drawn from the brick and mortars are smaller in size and more focused than the main branch. Companies can easily curate the new brands or trends and then test in their pop-up shop to see the reaction of the customers.
Moreover, inside the shop, every movement of shoppers is tracked with the help of video surveillance camera, which will allow the retailer to learn the customers' interests.
Promote a Cause
Pop-ups can also be a great way to promote the power of cause marketing. Many retailers often conduct charities, and pop-ups help focus on the cause. Specific products are displayed for the charity, and a portion of the profits are directed toward the cause. Press-coverage can give the business good publicity as well.
Most of the consumers' believe that their favorite brand must stand for social issues, and by doing this, they can make customers loyal towards their company. Consumers also purchase products from a company by seeing their commitment to various social issues.
Connect with the Neighborhood
The e-commerce companies that are looking forward to forming a local connection have found pop-ups to be their ideal solution. These stores will have a direct relationship with the customers. The business can find out what they like or dislike, or the products that have the maximum demand among the customers.
Riding the Social Wave
The pop-up stores are in charge of their own social media account, unlike big brands, which is tied down by the main account. The businesses can use social media on the local level, and with the right hashtags and some good events, pop-ups can quickly draw the customers to their stores.
Test New Technology
The pop-up stores are also suitable as a test market. To make the store more appealing to the customers, stores can use various new technologies like POS software, smart shelves, and virtual reality solutions like "magic mirror" where shoppers can try on multiple items virtually.