How Can Kiosks Transform Customer Experience?

By: Retail CIO Outlook | Thursday, November 26, 2020

Kiosks hold immense potential in creating lucrative and enriched experiences for the Customers.

FREMONT, CA: Creativity and fun have become more than essentialities in the world of today. The retail industry has been researching and exploring many ideas to lock in the customers and their fascination to shop. In the wake of the retail industry going fully digital, technologists and engineers are also coming up with revolutionary techniques, and kiosks are one among them that are promising astonishing results.

It is not only about engaging customers but security the retail store as well. The recent evolution in technology has been giving rise to a range of highly advanced and smart use cases. This further makes way for kiosks to detect suspicious actions, malware, and other ransomware and prevent hacks, attacks, and thereby contribute towards empowering the retail companies in terms of cybersecurity. Retail kiosks act as a medium for handling customers, which has been created by humans.

The retail kiosk forms the living piece of evidence for the revolutions that are happening in video technology today. The kiosk is fed well with the algorithms that are based on technologies such as artificial intelligence, machine learning, data analytics, the internet of things, and more. With these conceptualizations, a kiosk that is deployed in the retail industry has the capability of projecting customized digital catalogs that contain products and offers, which are all curated by the personal analysis of the customer data.

Also, kiosks can identify the patterns that pertain to the behavior of the customers, their interests, preferences, likes, and dislikes. With this, personalization to the fullest level would be more than possible. Along with such alluring videos, kiosks are also backed by highly potential and intelligent video analytics tools and solutions. With the revolution that has been brought about in the arena of kiosks technology, video data is considered more than an asset for the progress of the retail industry. Retailers are also deploying kiosks as they have features that help in optimizing the video data by trimming away the longer clips and highlighting the details that shoot up sales.