How does Automation in Ecommerce Help Driving Revenue Growth?
retailciooutlook

How does Automation in Ecommerce Help Driving Revenue Growth?

By Retail CIO Outlook | Friday, October 11, 2019

Automation in eCommerce empowers consumers with adequate product information that promotes purchase by converting the visitors into buyers.

FREMONT, CA: Automation in eCommerce is an umbrella term referring to the software, hardware, and associated strategy to carry out hands-free operations related to the creation of a sequence of online processes or conventional business processes. It helps entrepreneurs to reduce redundancy, simplify flow, remove disconnectivity, and increase growth and efficiency. But when it comes to online shopping, delivery charges and product unavailability are the two disadvantages leading to diminishing sales. However, to stay competitive, retail CIOs suggest automating tasks, including information sourcing, validation, and standardization. Today’s customers demand rich product information from retailers, which is a critical success factor in eCommerce.  Eventually, the catalog management system provides customers with organized and structured product information. This will help them understand the product benefits.

To optimize the information management of the product, retail CIOs embrace automated cataloging tools. Automated catalog management platforms help manage a vast catalog of products while ensuring the quality of product data across the sales channels. The cataloging tools help retailers gather product associated data from different sources, classify, plug information gaps, and thereby publish product data on the website efficiently. Some automated cataloging platforms follow rule-based algorithms for data accuracy of each product in a non-expensive and time-consuming manner.

The algorithm provides suggestions for correct spelling, image size, and format, word count, unit of measurement, and more with little or no human assistance. Reviewing them manually is a difficult task, and automated catalogs simplify the process by detecting and correcting the inconsistencies. After gathering the required product information, it can be further enriched to create unique product content that serves the customers’ needs. This act of researching, collecting, and templatizing product information helps online retailers boost their product assortment rapidly. For instance, one of the retailers was able to reduce the turnaround time from weeks to days on the eCommerce website.

Thus, an automated eCommerce cataloging platform allows online retailers to achieve higher accuracy, consistency, and quality across their product listings.

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