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Given the massive amount of data the systems process, EPOS devices can help one build personalized loyalty packages for specific, regular customers.
FREMONT, CA: As somebody who has likely been to several restaurants and shopping stores in their lifetime, they have probably seen a decent share of Electronic Point of Sale (EPOS) devices. However, these machines, which tend to be simple bar code readers and cash registers, are much more than that: they are responsible for various commercial practices now referred to as the point of sale marketing.
Although it may sound impossible to imagine that these devices influence marketing campaigns, it is nothing but a reality for companies in these sectors. Below is how the point of sales marketing functions, precisely, what businesses can do with these systems.
EPOS Mechanisms Can Fuel Consumer Loyalty Programs
Given the massive amount of data the systems process, EPOS devices can help one build personalized loyalty packages for specific, regular customers. By tapping into this information, businesses can inspire consumers to keep coming back by presenting them with incentives that are individually important to them. With advanced POS devices, firms can also distribute loyalty services via the device by sending text messages or email campaigns to the clients. The best thing is that one can achieve all this with an unimaginable amount of ease. What one needs to do is view the device data and send out personalized messages.
Upselling and Cross-Selling EPOS Information
It has been discovered that successful cross-selling can raise sales from consumers who have ordered additional goods by 65 percent or more. Using data obtained from the EPOS framework, upselling and cross-selling can prove to be more focused and efficient.
Upselling refers to the fact that consumers are convinced to purchase a comparable item of more excellent value than the one they were prepared to buy. On the other hand, cross-selling is where buyers bid on similar products in addition to their initial order. From the obtained system's product inventory details, designing organized and strategic up-selling and cross-selling marketing strategies is only a matter of setting away the time to do so.
Create Promotions that Will Yield Real Results
Other types of marketing strategies that one may drive with the POS system are data-driven promotion tactics. By digging into the treasure trove of customer knowledge, firms can immediately understand which goods have proven to be the most popular or most popular out-of-stock items in the recent past. Businesses can build campaigns that can put new customers together and engage recurrent buyers using this information.
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