How Retailers Use Facial Recognition in Brave New Ways

How Retailers Use Facial Recognition in Brave New Ways

By: Retail CIO Outlook | Friday, October 09, 2020

With digital technology already putting facial recognition into power, the technology is all set to transform the retail industry dramatically.

FREMONT, CA: In today's world, where ecommerce is becoming the preferred means of shopping, upgrading brick and mortar stores to be smart is a necessity. As a result, retailers are looking for innovative ways to engage customers with advanced technologies. The sharpest minds in the retail sector are relying on facial recognition to create retail stores in the future. Facial recognition would be one of the most significant technologies driving future stores. Here is how.

• Proactively Preventing Retail Crimes

The retail crime cost U.S. retailers $30 billion each year, say reports. Here, face recognition can help retailers proactively and prevent crimes. The facial recognition-powered alerting system can instantly notify the retail security team the moment someone enters the store, whose identity matches a retail criminal. Face recognition enhances the security team to take a proactive approach, preventing crimes before they occur.

• Enhancing Customer Experience

Retailers are skilled at telling who is shopping in their online stores, but this information often goes out the door when a customer walks into a physical retail store. Here facial recognition can come to help and enhance customer experience by instantly recognizing customers. With this, retailers can send customized text messages to customers by offering recommendations, discounts, and other offers.

• Better In-Store Assistance

Facial recognition is also used to send meaningful alters to the employees at the store. With this, employees can provide better assistance to customers in the store. Facial recognition integrates with a wide variety of retail solutions including, customer relationship management, loyalty systems, point of sales, and more. Store assistants can, therefore, gain a wealth of information about customers that can help them perform their jobs better.

• Improving In-Store Experience

Online shopping allows retailers to create customer profiles by collecting information on their online activities. Facial recognition could enable retailers to connect their customers' online and offline activities and tailor boundary-free shopping navigation. Facial recognition can also collect data that reveal customer demographics such as age, gender, race, and the areas of shop where a customer lingers. These findings could enable retailers to tune their in-store displays and real-time promotions.

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