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Retailers must start using SMS along with other traditional methods like email to attract more customers.
FREMONT, CA: The retailers have started to focus on exceeding their competitors by increasing the consumer experience. The retailers have to develop their marketing strategy framework with the help of a cross-channel strategy so that they can maximize the expenditure on marketing. Instead of using the traditional methods of email and social networking, the retailers must try underutilized channels like SMS and push notifications.
If retailers are ignoring the benefits of SMS, then they are losing a lot of opportunities and customers. SMS exceeds the reach of marketing messages and increases the connection with customers on the device that is mostly used by them. Nowadays, all most every people use a smartphone, therefore, there is no denying that SMS is more customer-based.
The retailers can collect vital data like the contact information and preferences of the consumers while they gain new subscribers with SMS. The trick to follow the method is by meeting the customers where they are shopping so it can be an in-store or online store and then readdress them to SMS.
The shopkeepers can also make use of in-store signage so that they can encourage mobile opt-ins and even evade from overloading the point of sale. The retailers can also appeal the subscribers with their product packaging, insert shipping, along with traditional methods like broadcast advertisements and direct mail.
If the retailers want to make the customer experience even better, they can also apply some more comfortable options like provisioning a short code. The code can be a five or six-digit number, and with that, the customers can directly contact the brand through SMS. It is essential that before implying these techniques, the retailers plan the steps.
Retailers also need to create critical performance indicators beforehand for tracking the engagement of the consumers. The standard KPIs consist of the number of clicks, conversion rate, session length, and the number of page visits. The ultimate goal for the retailers will be to know the procedures in which SMS has impacted the customer lifetime value.
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