How SMS Marketing Helps Retailers Bounce Back
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How SMS Marketing Helps Retailers Bounce Back

By: Retail CIO Outlook | Wednesday, June 24, 2020

SMS has the potential to engage loyal customers on a personalized level. Retailers rely on this understanding to revitalize their businesses. However, brands must do the necessary groundwork to convert the SMS click-through

Fremont, CA: SMS marketing has a high open-rate providing endless opportunities to customer engagement and massive marketing campaigns. Retailers are reconsidering SMSs to revive their businesses as this simple and effective channel is driving more conversions than the paid media.

Retailers have taken the toll during this COVID-19 pandemic as shopping centers, malls, and streets were shut down for the good of all. They look to re-engage their customers on platforms where people are spending most of their time when home, smartphones. People are constantly connected to the network. Personalized promotions of products and services can be sent across through channels such as SMS or emails. Top 10 Retail Analytics Companies in UK - 2020

These unprecedented times bring seemingly less effective channels to good use. SMSs have the potential to engage loyal customers on a personalized level. Retailers rely on this understanding to revitalize their businesses. However, brands must do the necessary groundwork to convert the SMS click-through.

SMS messages are read quickly and have a higher conversion potential than any other channel. Retailers identified this convenient to spread brand awareness and specific marketing messages. SMS also has the ability to support other channels, thereby working well with the marketing mix. By using the response data enabled by tracking SMS engagements help businesses create further targeted campaigns and improve ROI based on actual database.

Brands need to be particular about what messages to send across through a channel where short and direct messaging is appropriate. People at this point are looking for cost-effective purchases. Retailers can produce offers such as vouchers and discounts to sell out their stock and reach customers through effective promotions via SMS messaging. 

Once the customer opts-in, the SMS service retailers can send out segmented and personalized messages focusing on targeted areas. Irrelevant and persistent messaging irritates the customer, but when done carefully, they tend to respond well. 

An effective mobile marketing campaign for a perceptible number of loyal customers, given time, can generate instant sales that can be capitalized later on. Special offers at the right time, communications with a personal touch, and occasional reminders about their shopping cart can let brands gradually pick up from where they were let down.

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