Retailers will appreciate the turnkey display solution that will improve shopper engagement, their online and in-store sales and ultimately customer loyalty.
FREMONT, CA: Hamacher Resource Group announces lending of their assortment planning and placement expertise to International Paper’s (IP) Retail division to improve their existing Multi-Vendor Program (MVP) and provide retailers with the Shopper Solution Center. These free-standing retail displays are available in several sizes and feature a curated product assortment consisting of multiple brands that address a particular condition, season, lifestyle, or other outlined initiative. Participating brands will benefit from the speed to market, risk mitigation, and shared costs of this comprehensive point-of-purchase platform. Retailers, with their small internal category management teams, will welcome the shift of assortment creation, product procurement, and deployment to a trusted team of industry veterans.
HRG’s category management team will create the product assortment based on analysis of sales across multiple channels and use their proven category management experience to choose the brands that will provide incremental sales to retailers. Retailers can depend on the combination of expertise from HRG, a 40-year veteran of serving the retail supply chain, and International Paper Retail Packaging & Display’s position as the pioneer in financing and executing multi-vendor programs for retail.
HRG’s team of retail experts foresees market needs and offers category management and merchandising tools featuring high-demand, profitable product assortments based on detailed data analysis. This collaborative relationship with IP widens the reach across the retail supply chain to cement the significant gap. The multi-vendor Shopper Solution Center will build shoppers’ baskets with complementary products in one easy-to-shop spot offering a true value-add for its retail partners.
For nearly 20 years, IP has solved complex financial, legal, administrative, and logistic challenges to execute multi-CPG and multi-brand shopper programs in-store. Now, with HRG’s insights and recommendations, the company is better equipped to offer the best product assortments for this on-demand, omni-channel, multi-vendor displays which it executes from design, product purchase, production, co-packing and finally, distribution. It also offers retailers and their shoppers’ convenience and can act as a competitive differentiator.