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The retail tech startup, which operates from San Francisco, New York City, and Tel Aviv, currently owns and performs a large variety of home furnishing brands like Nectar, DreamCloud, Level, Awara, Wovenly, Bundle, and 1771 Living.
FREMONT, CA: Israel-based providers of unlimited unsecured, non-recourse, no-dilution growth capital Liquidity Capital has agreed to a USD 12.5 million funding with direct-to-consumer e-commerce retail tech startup Resident. The retail tech startup, which operates from San Francisco, New York City, and Tel Aviv, currently owns and performs a large variety of home furnishing brands like Nectar, DreamCloud, Level, Awara, Wovenly, Bundle, and 1771 Living. The new investment will be used to accelerate the growth of the company in North America further and expand the offering to additional home products.
"Seeing as Resident is the fastest-growing e-commerce retailer in North America, this investment strengthens our investment portfolio greatly," said Liquidity Capital co-founder and CEO, Ron Daniel. "We are happy to be doubling down on e-commerce, pairing Resident with our investment in Le Tote, a leader in e-commerce fashion retail. We're excited to watch the continued hyper-growth of Resident and then give any support needed along the way."
Liquidity Capital, which leverages machine learning algorithms that forecast the future business trends of its investments, is the only provider of unlimited non-secured loans in the industry. The Tel Aviv firm’s trajectory-based financing model attracted the team at Resident. “Ron Daniel clearly understands all the ups and downs an entrepreneur goes through, as he has already experienced this journey himself. The fact that they have been entrepreneurs was very important to us in choosing a capital partner. In addition, the new approach of non-dilutive capital for a fast-growing business like ours is the perfect solution and made this transaction a no-brainer for us,” explained Resident’s co-CEO, Ran Reske.
Liquidity offers a new financial platform that provides startup financing against future ventures. The company plans to invest in companies with annual sales of over USD 3 million. The Tel Aviv-based Liquidity Capital, of Tel Aviv-listed investment house Meitav Dash, was founded to transform the way startup companies deal with growth challenges. Liquidity provides unlimited unsecured, non-recourse, no dilution growth capital.
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