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Eminent social media platforms such as Facebook and Instagram have become the stand-alone direct sales channels for a number of products. Here are a few tactics that retailers can use to make the best out of social media commerce
FREMONT, CA: Online shopping has opened up new avenues of opportunities for retailers, and one of them is social media commerce. Eminent social media platforms such as Facebook and Instagram have become the stand-alone direct sales channels for a number of products. Retailers need to change their approach towards social media and plan policies accordingly to cash-in on this new opportunity.
Though retailers have been connecting consumers on social media for years by running effective advertising, they now have the opportunity to capitalize on it. Platforms have developed themselves and are now able to sell products directly to the consumers, which they were advertising till now. Social media platforms are evolving themselves and turning into commercial hubs, thus altering the online shopping journey of a customer.
Here are a few tactics that retailers can use to make the best out of social media commerce.
Increase Engagement
To cash-in on the opportunities that social media provides, retailers have to build a good rapport with the consumers. Tools like Hubspot and Marketo can help accomplish this by increasing engagements in social media platforms through automated chatbots. Zapier integrations integrate platforms other than Facebook and make it a comprehensive marketplace.
Integrate Social Commerce with eCommerce Platforms 
Retailers, managing the eCommerce platforms, should realize that integrating the eCommerce platform with the social media platforms can help boost sales, apart from just marketing of the products. BigCommerce is one such social commerce tool that helps integrating multiple sales channels and manages omnichannel strategy.
Focus on Low-Cost Products
People don't browse social media to find any specific product, instead to look at some engaging content, post uploaded by friends, and favorite celebs. While doing these, if they come across any exciting product, that too of low cost, they are likely to buy it more often than purchasing any high-priced products. Low-cost products lure more to take action immediately.
Collect E-mail Addresses
Retailers may go clueless about how to sell high-priced products after reading the point above this. Social media channels may not directly sell expensive products, but they certainly pave ways for it. As soon as a customer purchases a product from social media, retailers must ask their e-mail Ids during the checkouts. Sending a customized e-mail, elaborating the feature of an expensive product, can be extremely helpful.
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