Marshalls Launches Its First E-Commerce Store With Designer Goods...

Marshalls Launches Its First E-Commerce Store With Designer Goods at Wow Prices

By: Retail CIO Outlook | Thursday, October 03, 2019

Marshalls has revealed its first e-commerce store, thus making its debut with various discounted designer goods.

FREMONT, CA: Marshalls, a chain of American off-price department stores of TJX Companies, unveiled its first e-commerce store. Marshalls’ online store has enabled the customers to buy apparels, beauty items, and home goods without having to visit brick-and-mortar retail stores across the country. The retailer has also added high-quality designer pieces to its e-commerce inventory.

The online store has similar categories to Marshalls’ 1,100 plus physical stores, including men’s, women's, and children's apparels and home decor, accessories, and beauty among many more.

The website will also showcase its own exclusive mix of products by adding the latest, brand name, designer, and other supreme-quality products.

It offers high-quality, on-trend, brand name, and designer merchandise for women, men, and kids, beauty, accessories, footwear, and home merchandise at unbelievable prices. Marshalls has also added some exciting interactive features on its website for shoppers:

• “Swipe to Shop”: A gamified mobile shopping feature which allows shoppers to quickly view and sort product by swiping “left or right” to favorite items and buy or save for later.

• Curated Shops: Online shops featuring the latest trends and must-haves, making it easy to discover crave-worthy merchandise. The site will launch with the Fall Style Shop, The Designer Shop, and Made in Italy. Like the merchandise assortment, curated shops will also refresh frequently.

• Influencer + Shopper Finds: Inspiration from influencer and consumer finds that will link shoppers to categories and similar products.

“We are thrilled to introduce, which allows customers to shop Marshalls anytime,” said Mark DeOliveira, Executive Vice President, TJX Digital US. “This site will feature a unique assortment of the brands and values that Marshalls is known for, and also offer customers the ability to shop through fun, interactive features and curations. We are excited for customers to experience the brand in this new way.”

Marshalls is an off-price family retailer with its 1100 stores plus nationwide. It is owned by TJX Companies, the parent company of T.J. Maxx, HomeSense, HomeGoods, and Sierra. Sierra and T.J. Maxx both have an e-commerce store, while the home goods stores don’t have.

Weekly Brief

Read Also