MPREIS has collaborated with headless commerce specialists emporix to extend its brand online by launching a new digital storefront.
FREMONT, CA: The Austrian grocery chain, MPREIS, has collaborated with headless commerce specialists, emporix, to extend its brand online by launching a new digital storefront.
The grocery store that is widely based around the Tyrol region in the west of Austria provides a dynamic range of local and seasonal produce, consisting of fair-trade products, low carb, gluten-free options, and over 2,000 organic products. The digital storefront will also offer an online showcase of the product catalog by removing the requirement for promotional records. It will also provide helpful information on stock availability, pricing, and special offers.
By masking almost 240 stores, the digital platform has been constructed to provide localized and optimized content for every person in the store. It was possible due to the flexibility of the software solution that emporix has developed by collaborating with several other specialist digital partners.
Feeding on a centralized database of product information will become easy for the individual stores to manage their product catalogs, consisting of pricing, availability, and promotional content. They can also customize and optimize it according to local market preferences.
According to Ulrich Theilmann, head of e-commerce at MPREIS, "We have built a loyal customer base that enjoys a positive shopping experience in our stores where they can find high-quality local produce. We wanted to replicate that brand experience with a new online offering. Working with emporix's headless commerce solution has made this process very straightforward. It allows us to seamlessly integrate a number of great design and architecture features into the site from a variety of digital partners, each of whom is an expert in its field. Every touchpoint has been built to deliver on both convenience and quality. It all feels very simple and intuitive to the end user, but I understand that there is a lot going on behind the scenes to make it happen."