PAR Technology's Brink POS Software and Mobiry are Now Integrated
retailciooutlook

PAR Technology's Brink POS Software and Mobiry are Now Integrated

By Retail CIO Outlook | Tuesday, August 06, 2019

Chas Wurster, CTO

Partech Inc. has now entered into an innovative partnership with artificial intelligence (AI) solution provider Mobiry and its own Brink POS Software.

FREMONT, CA: ParTech Inc. is a wholly-owned PAR Technology Corporation subsidiary. ParTech Inc has been extending POS solutions to retail industries and restaurants from across the globe. The firm has entered into an innovative integration with artificial intelligence (AI) solution provider Mobiry and its own Brink POS Software. The AI solutions from Mobiry are capable of intuitively learning and analyzing unique behavior patterns of customers to derive personalized offer decisions.

“A leader in cloud-based POS systems, providing, both, the back-end software for the cloud under the Brink brand name, as well as its own hardware,” says Chas Wurster, CTO, about PAR Technology Corporation. PAR Technology Corporation was featured by the Retail CIO Outlook Magazine as one of the top 10 POS Solution Providers 2018.

Brink POS is the much-preferred all-in-one POS restaurant solutions, made for companies, but can be equally leveraged by independent restaurant owners with monthly SaaS subscription.

Mobiry is a provider of AI-powered user acquisition, purchase and loyalty recommendation solutions, which can be leveraged either to drive existing loyalty programs or as a turn-key loyalty platform for extending personalized AI rewards and incentives.

Mobiry brings in high levels of affordability to AI-based personalization along with recommendations that are conventionally restricted to e-commerce giants, fast-casual industry, and QSR. Also, the enterprise delivers preciously tailored loyalty rewards and incentives to customers relying upon a deep analysis of their buying habits and preferred purchases.

By facilitating a seamless integration across the ad networks, mobile, social and POS networks, Mobiry customers can quickly get insights into and sustain customer loyalty by offering benefits based on consumer purchase patterns. At the same time, there is an attempt to simultaneously build an all-encompassing user profile of each customer based on their preferences in terms of purchases.

The Mobiry-Brink combination would enable Brink customers to derive deep insights into customer behaviors by offering rewards that they desire the most to create a highly loyal consumer base.

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