Smart Data-Driven Analytics for Optimized Shopping Experiences

Smart Data-Driven Analytics for Optimized Shopping Experiences

By: Retail CIO Outlook | Monday, August 05, 2019

Alexei Agratchev, Co-Founder & CEO

RetailNext’s data-driven analytics will help the retailer Vitamin Shoppe in enhancing their customer experiences.

FREMONT, CA: RetailNext, a global leader in retail IoT and smart store analytics for optimizing shopper experiences, recently revealed the rollout of its retail analytics solutions covering the full range of The Vitamin Shoppe stores in the Puerto Rico and the U.S. RetailNext initiated a 75-store pilot with The Vitamin Shoppe in December and after proven success, complete distribution across the 770 store line in two months.

 RetailNext is featured in Retail CIO Outlook’s Top 10 Artificial Intelligence Solution Providers for the year 2019. The enterprise is a specialist in retail analytics for brick-and-mortar. RetailNext delivers real-time analytics that allows retailers and manufacturers to gather, evaluate, and visualize in-store data. The solution uses Wi-Fi detection, video analytics, on-shelf sensors, information from point-of-sale systems, and other sources to notify retailers about user engagement with their stores automatically.

 The highly scalable RetailNext platform effortlessly integrates with staffing systems, promotional calendars, and even weather services to analyze how external and internal factors affect customer shopping patterns. Additionally, the tool also provides retailers with the aptitude to identify opportunities for development, execute changes, and measure success. Through its centralized SaaS platform, the enterprise automatically collects and analyzes purchasers’ behavior data, providing retailers with insights to advance the shopper experience in real-time.

 While Vitamin Shoppe, on the other hand, is a chief retailer of vitamins, supplements, and nutritional products. Since it was set up more than forty years ago, the business has made its mission to assist people in leading healthier lives and make better lifestyle choices. Digitally and in-store, the Vitamin Shoppe measures success by providing a satisfying customer experience to each visitor. The company aims to help its customers in becoming their finest selves and acting as a trusted source for innovation, quality products, and expertise. Vitamin Shoppe’s well-informed store associates are put through a rigorous product education of six months so they can adequately train their customers and help set straight the experience of shopping for vitamins and supplements.

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